Online Community Manager – $24 – $28 an hour
Are you passionate about building vibrant online communities and fostering meaningful engagement in one of the most exciting and fast-moving categories in consumer goods? We’re looking for an energetic, cannabis-literate Online Community Manager to lead our digital presence, connect with audiences across every channel we operate on, and cultivate a lively, inclusive, brand-aligned environment.
This is a paid full-time role offering the chance to shape three distinct brand narratives, drive community growth, and amplify our reach through innovative communication and relationship-building. You’ll speak fluently about cannabinoids, products, and effects with the confidence of a budtender and the brand voice of a creator — and you’ll turn every comment, DM, and review into an opportunity for connection or conversion.
About Us
We’re a hemp-derived cannabis brand family — making gummies, vapes, and other cannabinoid products sold direct-to-consumer and through retail nationwide.
Before You Apply — Read This First
You will NOT be a fit if:
- You like smoking weed but don’t have technical knowledge. You need to accuratley speak on differences like: RSO vs Live Resin, THCa vs Delta 8.
- You don’t have hands-on experience writing engaging and technical responses.
- You aren’t highly organized
- You aren’t tech and Ai-savvy
- You need someone to tell you what to say in every situation — this role requires judgment within brand guardrails
What You’ll Do
Develop + Execute Community Strategy
- Build and implement social media community strategies across multiple platforms to grow engagement, loyalty, and word-of-mouth
- Shape and protect distinct brand voices across Modern Herb Co. (approachable), Black Sheep (edgy, higher-potency confidence), and Highlights (tone-specific)
- Identify partnership opportunities — affiliates, micro-creators, complementary brands — and surface them to the marketing team
Manage Daily Community Engagement (the core of the role)
- Respond to ALL comments, DMs, mentions, tags, and outreach across every channel — Instagram, TikTok, Facebook, YouTube (comments + community tab), Twitter/X, Reddit, our website (chat, contact forms, blog comments), BBB, Trustpilot, Google Reviews, Shopify product reviews, and any new channel we activate
- Respond with enthusiasm, professionalism, and on-brand voice
- Engage proactively — comment on customer posts, follow back where appropriate, build genuine brand connection
- Identify high-intent buyers in DMs and comments and convert them through product recommendation and upsell
Manage Reviews
- Monitor and respond to reviews across Trustpilot, Google, Shopify, BBB, and any other platform we activate
- Resolve negative reviews publicly with empathy + private follow-up; route refunds and replacements to the CX team
- Flag review trends to marketing + product teams
Cultivate Media + Creator Relations
- Coordinate with journalists, bloggers, podcasters, and influencers covering hemp, cannabis, and adjacent categories to amplify our brand stories and product launches
- Build and maintain a creator roster of micro-influencers and engaged customers for UGC and affiliate seeding
- Track UGC sources to feed the performance creative engine
Distribute Content
- Use scheduling and posting software (Later, Metricool, Buffer, or similar) to cut and post YouTube Shorts, Reels, and TikToks across platforms
- Repurpose long-form YouTube content into platform-native short-form
- Light editing — captions, hooks, hashtags, platform formatting
Speak the Product Fluently
- Answer customer questions on cannabinoid types, effects, onset, dosing, terpene profiles, product differences, and use cases
- Stay current on the full product lineup across all three brands
- Know what to say, what NOT to say, and when to escalate (medical claims, dosage for medical conditions, drug-test questions)
Represent the Brand in Public-Facing Events
- Plan and deliver compelling public-facing engagement — virtual events, live streams, AMAs, brand activations, podcast appearances — that promote community involvement and brand growth
- Show up confidently as a brand voice when called on
Moderate + Protect Brand Safety
- Hide/delete spam, trolls, and compliance-risky user comments — especially unverified medical claims that could trigger Meta strikes
- Maintain blocked-word lists per platform
- Escalate coordinated attacks or PR risk immediately
Report + Analyze
- Collect and analyze data on social media performance, audience demographics, and engagement metrics
- Weekly rollup of complaint themes, product requests, competitor mentions, viral moments, and compliance flags
- Use data to inform strategic planning and surface opportunities to the marketing team
Hand Off CX Cleanly
- When DMs, comments, or reviews are actually CX issues (orders, returns, shipping), route to the CX team via documented handoff process
- This is not a ticketed CX role — your job is community, not tickets
What We Need You to Bring
- 2+ years managing brand social media community, public relations, or community engagement — ideally in a regulated or stigmatized category (cannabis, alcohol, supplements, sexual wellness, etc.)
- Demonstrable knowledge of cannabinoids, effects, product types, and the hemp-derived legal landscape — personal familiarity with the category strongly preferred
- Excellent written communication across casual, professional, and brand-specific tones — portfolio or sample work required
- Native daily use of Instagram, TikTok, and YouTube; working knowledge of Reddit and Facebook
- Comfort with scheduling/posting software (Later, Metricool, Buffer, Sprout, or similar)
- Basic video editing (CapCut, Premiere, or equivalent)
- Working understanding of Meta, TikTok, and YouTube content policy for restricted categories — or the proven ability to learn it fast
- Comfortable working independently while collaborating with a marketing team
- Strong public-speaking comfort for occasional live or recorded brand-facing appearances
- Comfortable with defined response SLAs and reporting cadences
Bonus Points If You Have
- Prior work at a hemp/cannabis brand, dispensary, smoke shop, or budtender experience
- An existing personal following or community presence
- Experience with Gorgias or another CX platform (for clean handoffs)
- Experience seeding UGC and managing micro-creator relationships
- Bilingual ability (English/Spanish especially valued)
- Light copywriting for short-form social
- Familiarity with analytics tools (native platform analytics, GA4, social listening tools)
Who Thrives in This Role
- Extroverted online and fast on the keyboard
- Native social media user who lives on IG, TikTok, and YouTube
- Cannabis literate and genuinely curious about the category
- Personable but never pushy — you upsell through genuine recommendation, not pressure
- Brand-voice chameleon — can move between three brand tones without losing yourself
- Treats compliance as part of the craft, not a constraint
- Operationally disciplined — hits response SLAs, logs UGC sources, follows escalation trees
- Thick-skinned — handles trolls, stigma, and angry customers in public threads without losing composure
- Comfortable speaking publicly on behalf of the brand when needed
How You’ll Be Measured
You’ll have clear, monthly-reviewed KPIs including:
- DM and comment response time
- Comment and review response rate across all channels
- UGC sources contributed
- Attributed upsell and DM-driven revenue
- Engagement lift on repurposed content
- Zero compliance incidents tied to community activity
Schedule + Location
- Full-time, hourly, W2
- Standard business hours with flexibility for evening/weekend community monitoring during peak campaigns (shift-adjusted, not unpaid extra hours)
- North Carolina or Portland preferred; remote (US-based) acceptable
- Reliable high-speed internet and quiet workspace required
Compensation + Benefits
- $22–$28/hr DOE
- Standard company benefits package
- PTO per company policy
Hiring Process
- Application review — resume + portfolio/writing samples
- Initial screening — phone or video, ~30 minutes
- Paid brand-voice writing exercise — a short paid assignment responding to sample DMs, comments, and reviews so we can see your voice in action
- Final interview — with hiring manager and CX Director
- Offer
Equal Opportunity
IHC Investments is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
To apply: Submit your resume and answer the screening questions.
Pay: $24.00 – $28.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
Application Question(s):
- In 2–3 sentences, explain the practical difference between THCa flower and a Delta-9 gummy in how a customer experiences each — and what you’d tell a first-time customer asking which to try.
- When responding to a negative review or comment in public, what do you think is the key to winning the moment? Answer in 2–3 sentences.
- Name one scheduling/posting tool you’ve actually used and why you prefer it over others you’ve tried. Then describe one thing it didn’t do well that you had to work around — and how you solved it.
- Respond to each of these exactly as you would if you were posting publicly on our channels — keep them short and on-brand. Don’t overthink it. (a) “Love the Larry OG carts.” (b) “I didn’t like the effects of the THC gummies.”
- Do you have any provable sales or video editing experience (bonus not required)
- How many years of provable experience do you have responding to customer comments, DMs, and reviews on behalf of a brand across multiple platforms? Please briefly note the brand(s) and which platforms. This will be verified.
Work Location: Remote