eDM Copywriter
Urban CGI is an Australian company selling training and eLearning solutions with CGI into tier 1 and 2 customers in the industrial and education markets.
Our goal is to modernise systems so clients can change the world for the better, faster.
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We’ve been in business for 20 years working with Tier 1 clients on complex projects to solve wicked problems across infrastructure, mining, rail, for design and training scenarios.
**About the role **
We are seeking a talented and creative eDM Copywriter to join our team. In this role, you will craft compelling, engaging, and conversion-driven email campaigns that captivate audiences, drive customer engagement, and align with our brand voice. You will play a key role in strategising, writing, and optimising email content to achieve marketing objectives while also building meaningful connections with our customers through entertaining and informative content.
Responsibilities
- Content Creation: Write persuasive and engaging email copy that aligns with the brand’s tone and objectives.
- Campaign Strategy: Collaborate with marketing team to brainstorm and develop email marketing strategies that drive engagement and conversions
- Audience Targeting: Tailor email content for segmented audiences to maximise impact and relevance
- Customer Engagement: Send emails to customers to entertain, inform, and foster brand loyalty
- Collaboration: Work closely with the the delivery team and stakeholders to ensure cohesive campaigns that deliver a seamless user experience
- Performance Optimisation: A/B test subject lines, headers, and content to improve open rates, click-through rates, and conversions
- Compliance: Ensure email campaigns adhere to legal requirements and best practices (e.g., CAN-SPAM, GDPR)
- Analytics & Reporting: Analyse campaign performance data and refine copy based on insights and metrics
Reporting directly to the CEO, this is a remote-based role.
Skills and Requirements
- 3+ years’ experience as a copywriter, preferably focused on email marketing or digital marketing
- Creative thinker with excellent storytelling skills
- Experience with segmentation and personalisation strategies for email campaigns
- Exceptional writing, editing, and proofreading skills with attention to detail
- Familiarity with eDM tools such as Mailchimp, ZoomInfo, SalesForce, HubSpot, or Marketo
- Ability to work during Australian business hours
- Strong understanding of email marketing best practices and trends
- Ability to interpret data and analytics to refine and optimise email copy
- Basic HTML knowledge is a plus