Creative Ads Copywriter Strategist – US Marketing Agency (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

 

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

We’re looking for a Creative Strategist who deeply understands how to blend breakthrough advertising, storytelling, and performance marketing. This is not just about making beautiful campaigns — it’s about making ads that grab attention, convert, and tell a story that resonates with audiences at scale.

What will you do

• Develop strategic concepts for ad campaigns that balance storytelling with conversion-driven messaging, tailored to each platform and audience.
• Use audience research and insights to craft messages that deeply resonate. Translate consumer data and behavioral signals into compelling creative angles.
• Generate breakthrough ideas for performance-driven ads (direct response, lead gen, ecommerce, etc) with strong hooks, value propositions, and clear calls to action.
• Apply narrative structures and copywriting techniques that captivate viewers and drive them through the funnel (awareness → consideration → action).
• Brief and partner with copywriters, designers, video editors, and media buyers to ensure creative output aligns with strategy and performance goals.
• Analyze performance data (CTR, CVR, ROAS, etc) to identify creative wins, losses, and opportunities for iteration. Champion a test-and-learn mindset across campaigns.

• Proven experience as a Creative Strategist, Copywriter or in a similar role in digital marketing, performance marketing, or advertising.
• Solid understanding of paid social platforms (Meta Ads, TikTok Ads, YouTube, etc) and how creative impacts performance.
• Strong background in storytelling, consumer psychology, and conversion-focused messaging.
• Familiarity with direct response marketing principles and frameworks like Breakthrough Advertising, Hook/Story/Offer, etc.
• Ability to turn performance data into actionable creative insights.
• Excellent communication skills and the ability to write or oversee high-converting copy.
• Experience collaborating with design, copy, and media teams.
• Proactive, analytical, and not afraid to push creative boundaries while staying data-driven.

  Nice-to-haves:

• Background in performance creative production (e.g., scripting, storyboarding, concepting for UGC or video ads).
• Experience working in fast-paced growth environments (DTC brands, agencies, startups, etc).
• Knowledge of growth marketing, funnel optimization, or media buying metrics.

• Less micromanaging, more freedom, more ownership.
• Remote-Work Friendly
• Full-time contractor role with flexible hours, overlapping 2-6 hours with PST
• Competitive salary in USD gross/month