Social Media Manager for Luxury Women Brand
Location: Remote (with flexible availability for team meetings)
Schedule: Full-Time (40+ hrs/week)
Compensation: Competitive salary + performance incentives
About Us
We are a premier global brand in the love and transformation industry, led by Shay “Your Love Diva” Levister—Certified Love Strategist, international speaker, best-selling author, and founder of HerPocketCoach, the revolutionary AI-powered love coaching app. Our mission is to help high-performing women over 35 heal love blocks, align with feminine energy, and attract emotionally available, marriage-minded partners.
We operate at the intersection of luxury, empowerment, and cutting-edge technology, and we are scaling rapidly across social media, digital platforms, and global press.
Role Overview
We are seeking a Social Media Manager to take full ownership of our social presence across Instagram, TikTok, YouTube, Facebook, and LinkedIn. This role is ideal for a creative strategist who thrives in a fast-paced, high-performance environment and knows how to blend storytelling, luxury branding, and data-driven growth tactics to build an engaged, loyal community.
This is not just about posting content—it’s about creating viral moments, measurable growth, and thought leadership positioning that cements Shay as the #1 global love strategist.
Key Responsibilities
- Develop and execute a comprehensive content strategy aligned with brand goals, launches, and campaigns.
- Manage daily posting, engagement, and growth across Instagram, TikTok, YouTube, Facebook, and LinkedIn.
- Oversee content creation (in partnership with our design and video editing teams) to ensure all posts meet luxury brand standards.
- Optimize social media funnels to drive traffic into our HerPocketCoach app, online programs, and live events.
- Monitor analytics (ROAS, engagement, CTR, follower growth) and prepare weekly performance reports.
- Conduct competitor and trend analysis to keep us ahead of the curve in the love and lifestyle industries.
- Collaborate with the marketing team to execute paid ad campaigns, influencer partnerships, and PR amplification.
- Act as the brand voice on social—engaging with followers, responding to comments/DMs, and building meaningful relationships with our community.
Qualifications
- 3+ years proven experience managing social media for a luxury, lifestyle, or personal brand.
- Demonstrated success in growing platforms organically to 500K+ followers or more.
- Strong knowledge of TikTok and Instagram Reels trends, YouTube growth tactics, and LinkedIn thought leadership strategies.
- Proficiency in analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio, Google Analytics).
- Excellent copywriting and storytelling skills with an eye for detail and luxury branding.
- Ability to manage multiple campaigns, launches, and platforms simultaneously with tight deadlines.
- Creative, innovative, and results-driven mindset.
What We Offer
- Competitive salary with performance-based incentives.
- Remote, flexible work environment with high-level global exposure.
- Opportunity to work alongside a world-renowned thought leader and be part of a rapidly growing, luxury-aligned brand.
- Career growth in a mission-driven company disrupting the love coaching and transformation industry.
How to Apply
Send your resume, portfolio of past work (social handles or campaigns you’ve managed), and a short note explaining why you are the perfect fit for this role to: Employment@shaybetter.com
This role is for someone who has at least 5 years experience, lives and breathes social media, thrives on strategy + creativity, and is ready to make our brand impossible to ignore.
Please Only Apply If You Have Social Media Manager Experience Growing Million-Dollar Brands