Social media management – From $20 an hour
We are seeking a dynamic and creative Social Media Manager to join our team. The ideal candidate will be responsible for developing and executing our social media strategy to enhance our online presence, engage with our audience, and drive brand awareness. This role requires a blend of creativity, analytical skills, and a passion for digital marketing.
Responsibilities
- Develop and implement comprehensive social media strategies across various platforms to increase brand visibility and engagement.
- Create engaging content tailored to different audiences, including graphics, videos, and written posts.
- Monitor social media channels for trends, feedback, and engagement opportunities through social listening.
- Manage social media advertising campaigns, particularly on platforms like Facebook, ensuring optimal performance through A/B testing and analysis.
- Utilize tools such as Hootsuite, Buffer, and Google Analytics to track performance metrics and adjust strategies accordingly.
- Collaborate with the marketing team to align social media efforts with broader marketing initiatives.
- Conduct keyword research to optimize content for SEO and improve organic reach.
- Engage with followers through relationship management practices to foster community growth.
- Oversee graphic design needs using Adobe Creative Suite (Photoshop, Illustrator) for high-quality visuals.
- Proofread all content to ensure clarity, accuracy, and adherence to brand guidelines.
- Stay updated on industry trends in digital marketing and e-commerce to keep strategies innovative.
Skills
- Proficiency in social media management tools such as Hootsuite and Buffer.
- Strong understanding of SEO principles and web analytics (Google Analytics).
- Experience in content creation across various formats including photography and video editing.
- Familiarity with public relations strategies that enhance brand reputation.
- Excellent graphic design skills using Adobe Photoshop and Adobe Illustrator.
- Knowledge of social media marketing best practices across platforms (Facebook, Instagram, Twitter).
- Ability to conduct keyword research effectively for content optimization.
- Strong proofreading skills with attention to detail for quality assurance.
- Experience in branding strategies that resonate with target audiences.
- Capable of managing e-commerce initiatives through effective digital marketing tactics. Join us in this exciting opportunity to shape our brand’s voice across social media platforms while driving engagement and growth. If you are passionate about digital marketing and possess the required skills, we would love to hear from you!