SEO & Website Copywriter (Freelance)
Location: Remote, US only
Reports To: Channel Marketing Director/Creative Director
Hours: ~10-20 hours per month, Dependent upon assigned clients
About Rocketship
Rocketship is a growth-focused digital marketing agency that helps businesses scale through strategy, technology, and automation. We operate as an extension of our clients’ teams—delivering results-driven execution across paid media, content, email, social, and web. As we grow, we’re hiring a senior-level SEO & Website Copywriter to own high-impact web copy and content that drives rankings, conversions, and revenue.
Role Overview
You’re a strategic writer who can turn search intent into compelling, conversion-ready copy. You’ll partner with SEO strategists, designers, and account leads to plan, write, and optimize content that performs in SERPs and persuades humans.
Key ResponsibilitiesWebsite, Blog & Landing Page Copy
- Write and/or rewrite high-stakes blogs & website copy (home, service, product, solutions, industry pages, location pages, and CTAs) with clear narrative structure, benefit hierarchy, and conversion framing.
- Create landing pages for paid and organic campaigns with strong offers, objection handling, and CRO best practices (headlines, subheads, proof, CTAs).
- Maintain brand voice guidelines while adapting tone across diverse industries (B2B services, SaaS, local services, and e-commerce).
On-Page SEO Excellence
- Author long-form content (pillars, guides, case studies, comparison pages) that demonstrates E-E-A-T, covers entities comprehensively, and aligns with Google Quality Raters’ expectations—especially for YMYL-adjacent topics.
Collaboration & Execution
- Collaborate with design on page layouts, visual hierarchy, and content modules that improve comprehension and conversions.
- Coordinate with Account Services to hit deadlines using ClickUp tasking and templates; proactively communicate risks and dependencies.
Measurement & Continuous Improvement
- Contribute to monthly/quarterly reporting with concise insights and next-step recommendations.
- Maintain a repeatable, documented process (briefs → outlines → drafts → revisions → publish → measure → iterate).
Key Qualifications
- 5+ years of professional experience writing SEO-optimized website copy and long-form content.
- Agency experience (preferred): Able to juggle multiple accounts, industries, and priorities without sacrificing quality.
- Demonstrated portfolio of live URLs showcasing website copy, landing pages, pillars/guides.
- Strong grasp of CRO fundamentals (offer clarity, social proof, friction reduction, readability, UX writing).
- Excellent editorial judgment, self-management, and communication in a fast-paced remote environment.
- Experience in project management tools (e.g, ASANA, ClickUp)
How to Apply (Portfolio Required)
Email scott@getrocketship.com with subject line: Application — SEO & Website Copywriter — [Your Name]
Include:
- Resume (PDF)
- Portfolio of 3–5 assets (mix of website pages, landing pages, and long-form assets you authored; briefly note your role and the outcome if available)
- Your Target Hourly Rate
Important: Portfolio links are required for consideration.