Copywriter wanted: Blue Chip
We are an independent, full-service, creative marketing agency growing brands through creative commerce. At Blue Chip, we specialize in crafting strategic campaigns to captivate consumers at the critical moment of purchase. Leveraging a data-driven approach, we design tailored initiatives that seamlessly integrate with retail environments, influencing buying decisions and maximizing brand visibility. Everyone and everything at Blue Chip is guided by one universal motivation: to Bring Change. Everything we do is designed to Bring Change through irresistible creative solutions.
Job Summary
The Freelance Copywriter is responsible for the conceptual development of creative for a wide variety of B2B and B2C clients and media. Beyond this, the SRCW possesses the ability to not only concept critically, strategically, and visually, but must know how to present and defend that work both internally and externally. The SRCW so much more than the writer or architect of words, they are an imaginative and inventive force of storytelling. Together with their Sr. Art Director counterpart, the SRCW will fine-tune their storytelling craft and contribute to ideation sessions with other members of the agency.
Creative Responsibilities
- Contributes to the conceptual & artistic look and feel for a variety of integrated assignments, either through their own work or the management of copywriters.
- Collaborates closely with the Creative Director, Associate Creative Director and Senior Art Director to ideate and concept creative.
- The SRCW is expected to lead the conceptual thinking from a copy standpoint.
- Contributes to the creative vision of the brand’s personality & tone across all channels.
Client Responsibilities
- Provides strong POV on all integrated work to all creative leaders and clients when necessary.
Team Responsibilities
- Continues to evolve in their progressive creative thinking, going beyond purely. executional objectives and contributes broader creative ideas and brings them to their ACD or CD managers.
- Maintains knowledge and dissemination of ongoing exploration of what is the cutting edge in design, copy and concepting in the industry.
Qualifications:
- Education: Bachelor’s Degree from an accredited four-year college or university preferred
- 5+ years of copywriting and proofing experience in agency environment required
- Additional Experience: Excellent proofing skills a must and CPG client & shopper
marketing or healthcare experience a plus