Copywriter – SEO & Lead Generation Focus
Location: Remote (U.S. preferred)
Type: Contract (Part-time or project-based, potential for ongoing work)
Compensation: $50–$70/hr depending on experience
About Us
Verum Digital is a fast-growing digital marketing agency that partners with businesses across the U.S. – from construction to addiction treatment, e-commerce, and more. Our mission is to deliver measurable growth through high-converting websites, SEO, PPC, email and text campaigns, and brand strategy. We’re seeking a web copywriter who can combine strategic thinking with strong writing skills to help elevate both new and existing client websites.
The Role
You’ll be responsible for writing compelling, conversion-driven web copy for both brand-new websites and site refreshes. Every word you write should align with SEO best practices and be crafted to turn visitors into qualified leads.
This isn’t just about writing pretty sentences—it’s about driving performance through smart strategy and user-focused messaging.
What You’ll Do
- Write and revise website copy for service pages, homepages, landing pages, and more
- Optimize copy for SEO (headers, keyword use, meta descriptions, etc.)
- Strategize content hierarchy and messaging for lead generation
- Collaborate with designers, SEO specialists, and project managers
- Audit and improve existing site copy based on performance goals and UX insights
- Work across industries—but primarily in service-based businesses
What You Bring
- 3+ years of professional copywriting experience, ideally with SEO and CRO focus
- Experience writing for service-based businesses (e.g., contractors, clinics, agencies)
- Strong grasp of on-page SEO (not just keywords—but user intent, structure, etc.)
- Understanding of how web copy contributes to lead generation
- Ability to take client meetings, note or brand voice doc, and turn it into high-converting copy
- Clear, concise communication skills and the ability to self-manage deadlines
Bonus Points For
- Experience with content audits and strategy
- Familiarity with tools like Semrush, SurferSEO, or Clearscope
- Background in UX writing or CRO testing
To Apply
Send us:
- A short intro about you and your relevant experience
- 2–3 links to live website pages you’ve written
- Your hourly rate or typical project pricing
Job Type: Part-time
Pay: $50.00 – $70.00 per hour