Content Marketing Manager – $100,000.00 – $120,000.00 Salary/year

Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 60 health plans, including many of the top 20, and representing more than 160 million lives, Machinify brings together a fully configurable and content-rich, AI-powered platform along with best-in-class expertise. We’re constantly reimagining what’s possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.

Location: This role is fully remote.

About the Opportunity:

At Machinify, we’re constantly reimagining what’s possible in our industry—creating disruptively simple, powerfully clear ways to maximize our clients’ financial outcomes today and drive down healthcare costs tomorrow. As part of the Marketing team, you will execute the company’s content strategy to drive brand awareness and generate leads. Key responsibilities include managing editorial calendars and ensuring content is optimized for SEO and various platforms. They also analyze performance metrics, manage content budgets, and align all content with overall business goals. 

What you’ll do:

• Create high-quality content across various formats, such as blogs, articles, social media posts, and email campaigns.
• Support an editorial calendar to ensure timely and consistent publication of content.
• Conduct SEO research and use findings to optimize content for maximum visibility. Track and analyze content performance metrics to inform future strategy.
• Collaborate with writers, editors, and designers, and collaborate with other departments (like sales and product marketing) to ensure content meets the needs of stakeholders and the audience.
• Ensure all content adheres to brand guidelines and voice.
• Set realistic goals and develop a reporting plan for key performance metrics (e.g. engagement, reach, sentiment, etc.) to continuously improve and optimize content strategy.
• Prepare content marketing reports that demonstrate how we are performing against our goals.
• Manage and deliver our externally facing newsletter, adjusting its content to reflect industry trends and performance.
• Stay up to date with industry trends and best practices to continually evolve and innovate the company’s content tactics/formats.
• Ensure all content adheres to legal and regulatory requirements.

What experience you bring (Role Requirements)

• A Bachelor’s degree in marketing, journalism, English, or a related field.
• Several years of experience in content creation, digital marketing, or a similar role, with a proven track record of managing successful campaigns.
• Proficiency with content management systems (like WordPress), SEO tools, and social media platforms.
• Ability to blend creative storytelling with data-driven decision-making to develop and optimize strategies.
• Excellent writing, communication, and project management skills. 

What Success Looks Like…

After 3 months

• You will have a strong understanding of the role.
• You begin building relationships and collaborating with peers.
• You develop effective time and priorities management.
• You receive initial feedback about your performance and are using it to improve.
• You’ve gained confidence in your abilities and are starting to feel more comfortable in your role.

After 1 year

• You have mastered the tasks and responsibilities of the position, executing them with confidence and efficiency.
• You have established a strong network of internal relationships and are recognized as a key collaborator.
• You’ve been entrusted with greater responsibility indicating the company’s confidence in your abilities.
• You see opportunities for career progression and personal development.

Pay range:100,000 – $120,000

This is an exempt position.  The salary range is for Base Salary. Compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee’s geographic location.

What’s in it for you 

• PTO, Paid Holidays, and Volunteer Days
• Eligibility for health, vision and dental coverage, 401(k) plan participation with company match, and flexible spending accounts
• Tuition Reimbursement
• Eligibility for company-paid benefits including life insurance, short-term disability, and parental leave.
• Remote and hybrid work options

What values we’ll share with you

• Ask why
• Think big
• Be humble
• Optimize for customer impact
• Deliver results

What’s in it for you      

• PTO, Paid Holidays, and Volunteer Days
• Eligibility for health, vision and dental coverage, 401(k) plan participation with company match, and flexible spending accounts
• Tuition Reimbursement
• Eligibility for company-paid benefits including life insurance, short-term disability, and parental leave.
• Remote and hybrid work options

What values we’ll share with you

• Ask why
• Think big
• Be humble
• Optimize for customer impact
• Deliver results

At Machinify, we’re reimagining a simpler way forward. This begins with our employees. We are innovators who value integrity, teamwork, accuracy, and flexibility. We do the right thing, and we listen to the needs of our clients and their members. As tenured experts with unmatched experience, we champion diverse perspectives that help us to better understand and serve our clients.