We are an education consulting firm that specializes in finding the best fit schools for students. Our team will help families and the schools optimize each student’s educational experience, preschool through college. In addition, School First experts bring our years of experience, expertise, and connections directly to schools in helping them to fully meet their mission. We specialize in admissions, financial aid, hiring and retention – all through the diversity, equity, and inclusion lens.
Start date: Aug 15, 2025
Independent Contractor
Hourly $22-25 based on experience
School First seeks a social media and marketing manager for our education consulting firm. Responsibilities include developing and implementing social media strategies to promote our services, engage with the target audience, and build brand awareness. This role involves creating and curating content, managing social media accounts, producing our monthly newsletter, analyzing performance metrics, and staying up-to-date on the latest trends.
Core Responsibilities:
Develop and implement comprehensive social media & marketing strategies aligned with School First’s overall marketing goals. This includes identifying target audiences, defining key performance indicators (KPIs), and selecting appropriate social media platforms.
Track, analyze, and report on social media performance using analytics tools, identifying areas for improvement and optimizing strategies based on data-driven insights.
Stay informed about the latest social media trends, best practices, and emerging technologies, and adapt strategies accordingly.
Content Creation and Curation: Create engaging and informative content, including monthly newsletter, text-based posts, images, videos, and other multimedia formats, that resonate with the target audience of educators, parents, and students. This may involve writing blog posts, creating social media graphics, and producing short videos.Monitor social media channels for comments, messages, and mentions, and respond promptly and professionally to inquiries, feedback, and concerns. Actively participate in relevant online conversations and build relationships with key stakeholders.
Plan, execute, and manage social media advertising campaigns to reach specific target audiences and promote events, workshops, or other offerings.
Manage the firm’s social media presence across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok), ensuring consistent branding and messaging.
Work closely with other team members, including marketing, content, and design teams, to ensure consistent messaging and brand identity across all channels.
Skills and Qualifications:
Proven experience in developing and implementing social media strategies, managing social media accounts, and analyzing performance data.
Excellent writing, editing, and content creation skills, with the ability to produce engaging and informative content for various social media platforms.
Strong verbal and written communication skills, with the ability to interact professionally with diverse audiences.
Proficiency in using social media analytics tools and interpreting data to make informed decisions.
Ability to develop innovative and engaging social media campaigns and content.
Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
Understanding of the education landscape and the specific needs and challenges of educators, students, and parents.
A bachelor’s degree in marketing, communications, or a related field is often preferred.
Please send cover letter and resume, along with 3 to 5 references to:
Linda Talton, or Wendy Wilkinson,
Job Type: Contract
Pay: $22.00 – $25.00 per hour
Expected hours: 10 – 15 per week
Work Location: Remote