Brand Strategist and Creative Copywriter (Fractional and Intern)
Substance is at the forefront of connecting exceptional talent with leading brands to drive remarkable growth. We are currently seeking a dynamic and innovative Brand Strategist and Creative Copywriter on a fractional or intern basis. This unique role combines strategic brand development with creative writing to help shape and communicate the brand narratives of our diverse clients.
If you are a creative thinker with a passion for crafting compelling messages and developing brand strategies, this opportunity is for you!
Key Responsibilities:
1. Brand Strategy Development:
• Collaborate with clients to establish brand positioning, messaging, and identity that resonate with target audiences.
• Conduct market research to identify trends, customer insights, and competitive landscapes to inform brand strategies.
2. Creative Copywriting:
• Craft persuasive and engaging copy for various platforms, including websites, social media, marketing materials, and advertising campaigns.
• Collaborate with design and marketing teams to ensure cohesive messaging and brand voice across all channels.
3. Campaign Development:
• Develop creative campaign concepts and strategies that align with client objectives and drive engagement.
• Create and pitch ideas for marketing initiatives, ensuring integration of brand strategy and creative storytelling.
4. Performance Tracking and Optimization:
• Monitor and analyze the performance of brand initiatives and campaigns, providing insights for optimization and improvement.
• Gather feedback from clients and stakeholders to refine strategies and copy as needed.
How to Apply:
Please submit your resume along with a portfolio showcasing examples of your brand strategy work and creative copywriting.
Requirements
1. Skills & Expertise:
• Strong understanding of brand strategy, positioning, and messaging.
• Exceptional creative writing skills, with a knack for crafting persuasive and engaging copy.
• Proficiency in using digital marketing tools and platforms.
2. Experience:
• 1-3 years of experience in brand strategy, marketing, or copywriting, preferably in an agency or consultancy environment.
• Experience developing and implementing creative campaigns and branding initiatives.
3. Education:
• Pursuing or holding a degree in Marketing, Communications, Advertising, or a related field.
4. Personal Attributes:
• A team player with strong collaboration skills and the ability to work independently.
• Highly adaptable and willing to learn and grow in a fast-paced environment.
• Passion for creativity, storytelling, and the ever-evolving landscape of branding.
Benefits
- Work From Home once a week
- Flexible hours
- Training & Development