Bilingual Copywriter (English/Spanish)
Omni Advertising is a full-funnel performance advertising agency that drives sales for Honda Associations and Tier 3 automotive dealers across the country. Enterprise media, data, and digital solutions form the foundation of the industry-leading strategies and proven tactics we provide to our clients. We are experts at executing effective cross-channel campaigns to reach consumers at every point of their purchasing journey.
Position Overview
The Bilingual Copywriter creates compelling, culturally relevant Spanish-language content for automotive advertising campaigns. This role requires both fluency in Spanish and a deep understanding of regional dialects and cultural nuances to ensure messaging resonates across diverse Spanish-speaking audiences.
This role is ideal for a creative thinker with a deep understanding of the nuances and cultural contexts of the Spanish language across various regions. You’ll play a key role in content creation, localization, and campaign strategy to help our clients connect authentically with Spanish-speaking consumers across all platforms.
Key Responsibilities:
· Develop creative concepts and campaign messaging that resonate with Spanish-speaking audiences
· Write clear, persuasive Spanish-language copy for multiple formats: video, audio, digital, social, and print
· Collaborate with video editors, designers, and audio engineers to maintain consistency and high-quality standards
· Translate and adapt English messaging (e.g., taglines, slogans) while preserving brand voice and emotional impact
· Conduct cultural and market research on trends and consumer behavior to guide tone, messaging, and creative direction
· Review and refine copy based on internal and client feedback
· Contribute bilingual insights during brainstorms and strategic discussions
Requirements:
· Fluency in Spanish and English (spoken and written)
· Strong command of grammar, tone, and syntax in both languages
· 2–5 years of professional copywriting experience (agency or in-house)
· Strong portfolio showcasing bilingual writing across media channels
· Experience in both short-form (ads, social) and long-form (web, email) content
· Ability to creatively localize content, not just translate word-for-word
· Deep understanding of cultural nuances across various Spanish-speaking regions and demographics
· Excellent time management and teamwork skills
· Familiarity with content management and digital collaboration tools
Be part of a team that genuinely enjoys working together! Excellent pay and benefits including medical, dental, vision and 401K, paid vacation, and paid holidays.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- Monday to Friday
Work Location: Remote