Social Media Manager (DTC Growth) – $50,000.00/year
We’re looking for a strong Social Media Manager who can build and scale social media channels from scratch for new DTC offers. This isn’t a maintenance role, you’ll be launching channels, testing content fast, and figuring out what works in real time in order to scale those offers on multiple platforms.
You should be comfortable creating a high volume of content (with AI tools), spotting trends early, and turning organic social into a meaningful growth channel.
What You’ll Do
- Launch and grow social accounts for new products (TikTok, IG, Shorts, etc.)
- Create and publish content daily using AI and native platform tools (AI isn’t a buzzword here, it’s a necessity)
- Craft compelling content and build an audience organically to enhance the reputation for each offer and brand that is launched
- Track performance and quickly adjust based on what’s working
What We’re Looking For
- 5+ years of proven experience growing organic social accounts from zero to scale in DTC or performance-driven environments
- Strong instincts for short-form content and platform trends
- Previous experience leveraging AI to grow social media channels
- Hands-on experience with AI content tools (e.g., ChatGPT, Midjourney, CapCut, Runway, etc.)
- Comfortable working inside native platforms (TikTok, Meta, YouTube) and basic analytics tools
- Ability to produce content quickly without sacrificing quality or brand feel
- Fast-moving, experimental mindset with a clear understanding of what drives conversions, not just views
Nice to Have
- Experience in DTC, eCommerce, or direct response marketing
- Familiarity with creator-style content or UGC workflows
- Experience working across international markets
Pay: From $50,000.00 per year
Application Question(s):
- What social media accounts have you started from scratch? Please include the name and/or links to the account.
- What DTC company accounts have you managed?
- Describe how you have used AI to grow social media channels?
Experience:
- Social media management: 5 years (Preferred)
Work Location: Remote