Content Specialist
PANBlast (formerly BLASTmedia, now a division of PAN) is a specialized PR firm serving B2B software clients nationwide. As a PANBlast team member, you’ll join a group of smart, driven PR professionals. Our culture, centered on our core values of Hustle Hard, Enjoy Life and Seek Growth, fosters an environment where people want to do their best, learn from each other and celebrate successes together. Taking initiative and striving to better ourselves personally and professionally is important.
As a Content Specialist (CS) at PANBlast, you will work as part of client account teams, producing high-quality content, collaborating directly with clients and driving quality control for written deliverables. In this fast-paced agency role, you will produce long-form deliverables, such as bylines, e-books and case studies, while managing direct client communications, including leading story-mining sessions and editing cycles. You will also help develop spokesperson quotes, predictions and LinkedIn content.
Job Location: Remote (Central or Eastern schedule required) or Hybrid in Indianapolis
WHAT YOU’LL GET TO DO:
- Produce 14-16 high-quality, long-form content deliverables (bylines primarily, along with blog posts, case studies, whitepapers, media Q&As and more, as needed) on average per month at agency pace.
- In addition to long-form content, content specialists may be responsible for creating quotes, LinkedIn posts, story-mining call agendas, etc.
- Communicate directly with clients by leading content-specific calls, following up on approvals, developing and leading story-mining sessions and working through content edits and ideas.
- Communicate with other account team members to determine achievable deadlines and available resources for each piece.
- Assist marketing team with thought leadership for internal agency needs.
- Edit and QC content team and PR team content as needed
- Contribute to content workflow and process improvement discussions.
- Offer feedback and ideas to the PR team about pitching initiatives, storylines and plan angles.
- Understand clients’ technology and business.
- Understand the SaaS industry, traditional company milestones and how PR fits into company strategy.
- Track and read current events, PR industry news, and client industry news, flagging relevant articles.
WHAT YOU’LL NEED
- 2-3 years of prior work experience in PR writing, content marketing or journalism
- Understanding of the PR process and the news media
- The ability to work both independently and as part of a team
- Experience working efficiently in a fast-paced environment while managing multiple projects simultaneously
- Exceptional writing and editing skills, with a command of grammar and AP style
- A passion for storytelling and asking questions
- The ability to meet deadlines
WHAT WILL MAKE YOU STAND OUT
- Experience working at or on behalf of a SaaS or other B2B technology brand
- Experience ghostwriting on behalf of executives
- Agency experience
WHAT WE HAVE TO OFFER
- Energetic, collaborative environment
- FlexTime PTO policy
- HyFlex work environment & opportunities to work fully remote
- FREE FRIDAYS (generally no internal/external meetings, get your work done early & enjoy your weekend)
- 12 paid holidays + winter holiday shutdown
- $200 wellness reimbursement each calendar year
- 401K matching, health insurance (medical/dental/vision), employer-sponsored life, disability, and AD&D insurance, and 12-16 weeks fully paid parental leave
- Free wellness services and support through CuraLinc Employee Assistance Program
- Consistent, ongoing education opportunities and mentorship: structured onboarding programs, comprehensive career curriculums, cohort group learning, dedicated career coaches, lunch & learns, external and internal industry expert speakers
- Regular volunteer, social and DEIB events or agency initiatives
WHAT WE’VE BEEN UP TO
- Named one of Indiana’s Best Places to Work for nine years running (2024 included)
- Vendry’s Top PR Agencies for 2024
- 2023 Inc. Best Workplaces
- Media Relations category winner for 2023 PR Daily Top Agencies
- Named one of PRNEWS’ Agency Elite Top 100 in 2022 and 2023
- Named Leader in First G2 Grid® for PR Firms in 2023 and currently ranks as top PR agency on G2
- AdAge 2022 Best Place To Work award winner
- Named PR Agency of the Year by the US Agency Awards in 2022
- Named one of Inc. 5000 Fastest-Growing Private Companies in 2022
- Named Best Large Agency of the Year by the US Agency Awards in 2021
- Named B2B Agency of the Year in 2021 by Bulldog Reporter
- Named PR Agency of the Year in 2021 by Business Intelligence Group
- Winner of Powderkeg Culture Awards and multiple nominations for TechPoint’s MIRA Exceptional Employer of the Year
- Agency podcast SaaS Half Full was named Top 100 marketing podcasts
- Top 20 technology agencies in the US (based on revenue)