Email Marketer (Klaviyo Specialist) – for Fashion Brand
We’re looking for a skilled Email Marketer with expertise in Klaviyo to join our team and drive impactful email campaigns that engage our audience and boost conversions.
We are seeking a creative and data-driven Email Marketer to design, execute, and optimize email marketing campaigns using Klaviyo. The ideal candidate will have a strong understanding of email marketing strategies, audience segmentation, and automation workflows to nurture leads and retain customers.
- Develop and manage email marketing campaigns in Klaviyo, including newsletters, promotional emails, and automated flows (e.g., welcome series, abandoned cart, post-purchase).
- Create engaging email content, including subject lines, copy, and calls-to-action, tailored to various audience segments.
- Design and implement A/B tests to optimize email performance (open rates, click-through rates, conversions).
- Analyze campaign performance using Klaviyo analytics and provide actionable insights to improve ROI.
- Build and maintain audience segments based on customer behavior, demographics, and preferences.
- Ensure email campaigns comply with CAN-SPAM and other relevant regulations.
- Collaborate with the marketing, design, and content teams to align email campaigns with overall brand strategy.
- Stay updated on email marketing trends and Klaviyo platform updates to leverage new features.
- 2+ years of experience in email marketing, with at least 1 year using Klaviyo.
- Proven track record of creating successful email campaigns that drive engagement and conversions.
- Strong understanding of email automation, segmentation, and personalization strategies.
- Proficiency in Klaviyo’s platform, including flows, templates, and integrations.
- Excellent copywriting and editing skills with a focus on crafting compelling email content.
- Analytical mindset with experience using data to optimize campaign performance.
- Familiarity with HTML/CSS for email template customization is a plus.
- Ability to work independently and collaborate with cross-functional teams.
- Strong organizational skills and attention to detail.
- Experience in Fashion email and graphic design
- Knowledge of other marketing platforms (e.g., Shopify, HubSpot, or Google Analytics).
- Understanding of graphic design tools (e.g., Figma, Canva, Adobe Creative Suite) for email visuals.