Senior Copywriter (Non-Profit Accounts) – $87,000 – $97,000 a year
As a Senior Copywriter at TrueSense Marketing, you’re deeply knowledgeable about direct response fundraising, with a mastery of skills spanning everything from audience to messaging offers. You’re curious, innovative, and creative. You understand the specific discipline of fundraising and you have a portfolio of work to back that up. You’ll become familiar with your assigned clients and their work, moving multi-channel projects through from analysis to ideation to completion. You’ll work in a team-based environment and regularly produce fresh direct response copy for high-profile clients. You understand, and continually work to understand, what motivates donors to give. You intuitively know how to frame your writing to get results.
Essential Functions:
- Writes hard-working fundraising copy in a variety of media. Should be conversant in all or most of these channels: direct mail, newsletters, print advertising, email, social media, web, and digital media channels (including CTV), and beyond.
- Works collaboratively with creative directors, designers, digital team members, client services team members, and others to create the best possible fundraising assets.
- Generates ideas, innovates appropriately, and works within the boundaries of the medium at hand.
- Produce new writing on all assigned client work as the campaign requires, and works with controls and tweaks as needed.
- Understands response metrics and can infer how those metrics inform how copy should be written for maximum impact.
- Demonstrates thought leadership in the industry and actively pursues ways to stay current in all fundraising channels.
- Gathers resource by interviewing subjects in person/on location at client sites, through video chat, or over the phone, and is resourceful with finding information through other client channels like website, blogs, etc.
- Researches and stays close to fundraising trends to keep work fresh and timely.
- Mentors less experienced copywriters and leads by example.
- Follows established agency processes to keep jobs moving according to timelines and milestones.
- Becomes familiar with client brand, style, and how to integrate those elements in fundraising, using standard fundraising concepts and approaches.
- Conversant in print production capabilities, standard industry direct mail knowledge, and digital needs and capabilities as it impacts copywriting.
Education and Experience:
- Bachelor’s degree in English, Journalism, Advertising, Marketing, or similar field
- 7+ years of experience in professional writing, preferably in in direct response at either a direct response fundraising agency or direct response commercial agency, in-house fundraising agency, development department, or equivalent.
- Strong computer skills including working in a Mac OS environment.
- Strong familiarity with Microsoft products (Outlook; Excel; Word; PowerPoint), as well as Adobe Creative Suite, including InDesign, Acrobat DC, and XD.
- Extremely detail-oriented.
- Able to work within set, tight deadlines at maximum efficiency.
- Highly flexible, organized, and able to manage multiple competing priorities.
- Must thrive on solving problems creatively and proactively.
- Familiarity with project management systems/tools like Workfront a plus.
We offer a comprehensive package including Medical, Dental, Vision, Life, 401(k) + match, STD/LTD, generous PTO, Parental Leave, EAP, and 11 paid Holidays. Employees enjoy participation in our employee engagement activities. EOE