SEO Content Strategist – Poker & Casino (Remote UK)

Since WPT’s inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform.Our brigade comprises Silicon Valley stalwarts, data virtuosos, gaming connoisseurs, and many more. Our mission? Crafting a poker game that’s as exhilarating to spectate as it is to play, regardless of one’s expertise.

 

The Role

Are you a Poker and Casino storyteller at heart, eager to create data-driven content that captivates, informs, and brings organic traffic in? Do you thrive in a dynamic environment where creativity and execution go hand in hand? If so, you might just be the SEO Content Strategist we’re looking for!As our SEO Content Strategist, you’ll be at the helm of WPT Global’s content strategy, turning ideas into impactful, accessible, and engaging content for our blog. Reporting to the Head of SEO, you’ll play a pivotal role in shaping and executing content that resonates across our Poker and Casino audiences. From compelling data-driven blog posts to engaging content assets of all forms, you’ll bring fresh ideas to life and see them through from concept to execution.We’re looking for someone who’s proactive, independent, and confident in taking ownership of WPT Global’s blog content projects – balancing speed and quality to deliver content that drives real organic results. If you love the challenge of a fast-moving environment and have a knack for storytelling that sparks engagement, we’d love to hear from you.

 

• A content strategist with a strong Poker and Casino portfolio of high-quality, engaging work.
• A meticulous editor with exceptional copywriting, editing, and proofreading skills.
• A strategic storyteller who can shape industry news, data and narratives that connect with diverse Poker and Casino audiences.
• A creative thinker who knows how to make complex topics simple and compelling.
• An SEO-savvy marketer who can benchmark competitors blog strategies and optimise content for search, backlinks and E-E-A-T in mind.
• A data-driven decision-maker who analyses organic performance and refines strategies accordingly.
• A collaborative team player who thrives in a cross-functional environment.
• An independent and proactive self-starter who takes initiative and brings ideas to life.
• Highly creative with a keen eye for detail and a passion for storytelling.

 

What you will do

You’ll work closely with teams across the business (including marketing, design, product, and PR) to create content that informs, engages, and converts.

You’ll be responsible for:

• Owning, developing and executing a high-impact SEO content blog strategy that boosts brand awareness, attracts new customers and maximises retention.
• Creating engaging and persuasive editorial and educational blog content, including evergreen, infographics, guides, videos, landing pages and more, to drive engagement and conversions
• Applying SEO best practices to increase visibility, drive organic traffic, increase the number of quality backlinks and boost lead generation.
• Ensuring brand consistency, aligning all content with WPT Global’s voice, style, and messaging guidelines.
• Experimenting and innovating, using data-driven insights to test new content formats, track performance, and identify opportunities for growth.
• Staying ahead of industry trends, benchmarking our competitors and sharing insights and recommendations to keep WPT Global at the forefront of content marketing.

Your ability to work independently and cross-functionally will be key to ensuring our content is impactful, aligned with business goals, and resonates with both Poker and Casino audiences.

• Fully Remote Role: Work from where you thrive, with no fixed hours tying you down.
• Competitive Salary
• Quarterly Performance Reviews: Regular check-ins leading to even more bonuses.
• Uncapped Bonuses: For our top-performing champs, the sky’s the limit.
• Tech Setup Budget: Kickstart your home office with the right gear on us.
• Monthly L&D Hours: We invest in your growth and skills upgrade.