Senior SEO Content Specialist – $78,328 – $115,000 a year
About the Role
VetClaims.AI helps veterans win the benefits they earned—quickly, accurately, and without bureaucratic bullshit. We’re a high-growth startup run by veterans and built for veterans. We’re not a corporate marketing team; we move fast, speak directly, and expect results.
We’re looking for a senior SEO (Content) Specialist who knows how to operate without handholding. Someone who can research, write, and execute a content strategy that dominates search rankings in the veteran benefits space. If you’ve got the track record, the mindset, and the skill to lead our SEO without needing a playbook—you’ll fit right in.
This is a mission-first company, and our content has real impact on people who served.
What You’ll Do
- Own our SEO and content strategy from top to bottom—acquisition, rankings, and revenue attribution.
- Research, write, and edit landing pages, blog posts, product copy, and campaign captions with both SEO and conversion in mind.
- Run competitive keyword research and stay ahead of shifting VA policy, Google updates, and veteran search behavior.
- Build and manage a living content calendar—driven by data, not guesswork.
- Conduct ongoing audits to improve existing content and optimize internal linking, structure, and readability.
- Track, measure, and report on SEO KPIs: rankings, traffic, CTR, conversions, and content-driven revenue.
- Serve as a subject matter expert on veteran-related terminology, conditions, and claims processes.
- Create content that’s not just SEO-optimized but actually useful to veterans navigating a broken system.
- Collaborate with leadership and marketing, but operate with full autonomy.
What We’re Looking For
- 5+ years in SEO content roles, preferably in competitive niches or mission-driven companies.
- A portfolio or case studies that prove you can grow organic traffic and drive conversion—don’t just tell us, show us.
- Serious writing chops—concise, clean, compelling copy across long-form and conversion copy formats.
- Strong understanding of the VA system, veteran culture, and the nuances of writing for this audience (personal or professional experience both welcome).
- Fully capable of owning SEO tools and workflows: GSC, Ahrefs/SEMrush, Screaming Frog, Surfer, etc.
- Deep knowledge of Google’s ranking signals, E-E-A-T, and modern content strategy.
- You think in terms of outcomes—not tasks—and you’re the kind of person who pushes hard because it matters.
Why You’ll Like Working Here
- We’re veterans helping veterans. That’s the mission. It’s real, and it matters.
- You’ll have full ownership over SEO. No micro-managers, no red tape.
- Our culture is direct. We value results, clarity, and honesty.
Job Type: Full-time
Pay: $78,328.00 – $115,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
- Referral program
- Vision insurance
Schedule:
- 8 hour shift
- Choose your own hours
- Weekends as needed
Application Question(s):
- Are you a veteran or do you have experience with veterans and the VA?
- Why are you the SEO specialist to take us to the next level?
Work Location: Remote