Copywriter, McKinley Marketing Partners
Location: Fully remote
Job Type: Direct-hire
Our CPG client is looking for a senior copywriterto join their in-house creative team. The copywriter will be conceptualizing, writing, and editing copy across various platforms including emails, video scripts, website content, and more. The ideal candidate has experience working in a fast-paced and deadline driven environment.
Responsibilities
- Collaborate with the in-house creative team to strategize, conceptualize, and write content for various channels
- Develop and maintain a clear, consistent brand voice that adapts fluidly across channels and audiences
- Create compelling, brand-centered content
- Stay immersed in the brand’s evolving tone and positioning, ensuring consistency across all touchpoints
- Adjust voice and messaging depending on platform, audience, and campaign objectives
- Participate in brainstorms and briefings, asking thoughtful questions to clarify goals and creative direction
- Leverage AI tools to enhance and accelerate the creative process when appropriate
Requirements
- At least five years D2C copywriting experience
- Strong portfolio, ideally showcasing brand-forward work samples