Senior Copywriter, Genashtim

Location: Remote




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Department: Marketing/Communications

Reports to: Head of Marketing & Corporate Communications

Job Overview

We are seeking an experienced and passionate Copywriter with a additional interest in Environmental, Social, and Governance (ESG) topics to join our dynamic content team. In this role, you will develop compelling, purpose-driven copy that communicates our company’s initiatives, values, and impact, while also crafting content that aligns with the broader sustainability narrative.

The ideal candidate is a writer with a knack for storytelling, and the ability to create content that resonates with a diverse audience. You will work closely with cross-functional teams to ensure our sustainability message is consistently communicated across multiple channels. Knowledge of ESG is a plus.

Key Responsibilities

 

  • Content Creation: Write, edit, and optimize a variety of content types including blog posts, articles, reports, white papers, social media posts, email campaigns, case studies, and more, all with a focus on ESG topics
  • Brand Voice & Messaging: Ensure all content is aligned with the company’s brand voice and mission while clearly articulating our commitment to sustainability, social responsibility, and good governance
  • Research & Strategy: Conduct in-depth research on ESG trends, regulations, and market best practices. Use these insights to inform content strategies that engage key stakeholders, including investors, customers, and the wider community
  • Thought Leadership: Develop thought leadership pieces that position the company as a leader in sustainability and corporate responsibility. Collaborate with senior leaders to highlight the organization’s achievements and forward-looking goals
  • Stakeholder Engagement: Tailor content to resonate with various stakeholders, including internal teams, customers, investors, regulators, and NGOs. Adapt tone and style to meet the unique needs of each audience
  • Content Calendar: Help build and manage an editorial calendar focused on ESG-related topics, ensuring timely delivery of content for key events, reports, and product launches

Qualifications

 

  • Experience: 3+ years of professional copywriting experience, preferably with some experience in ESG, sustainability, or corporate social responsibility topics. Experience in writing for B2B, B2C, or nonprofit sectors is a plus
  • Industry Knowledge: Strong understanding of ESG issues, sustainability frameworks, regulations, and trends. Familiarity with global reporting standards such as GRI, SASB, TCFD, and the UN SDGs is highly preferred
  • Writing Skills: Exceptional writing, editing, and proofreading skills. Ability to translate complex ESG concepts into clear, engaging, and accessible content for diverse audiences
  • Creativity & Strategic Thinking: A creative thinker with the ability to develop innovative content ideas that engage stakeholders while supporting business goals
  • Collaboration: Excellent interpersonal skills and the ability to work cross-functionally with various teams, including marketing, communications, sustainability, and leadership
  • Education: A bachelor’s degree in Communications, Journalism, Marketing, Environmental Science, or a related field is preferred

Key Attributes

 

  • Passionate about ESG: A genuine interest in environmental, social, and governance issues and a commitment to promoting sustainability through compelling storytelling
  • Detail-Oriented: Ability to manage multiple projects simultaneously while maintaining a high standard of accuracy and quality
  • Adaptable: Comfort with evolving industry trends and the ability to adapt content strategies accordingly
  • Impact-Driven: A focus on creating content that drives positive change, both for the business and for society

PC Requirements:

For this position to be able to work 100% remotely, mandatory PC specifications must be adhered to for your application to be fully processed. Genashtim may require you to submit these proofs of specifications and reserves the right to conduct an audit before onboarding. Below are the required PC and other related specifications:

  • Wired internet connection
  • Processor: Intel i5, 9th Gen (recomnded11th Gen or higher) or Ryzen 5 and higher (TPM compatible)
  • Memory: 16 GB RAM
  • Operating System: Windows 11 Pro (64-bit) or later MacOS Sonoma or later
  • Storage: 500 GB or higher SSD for Dual Boot, 256 GB or more for Dual Accounts
  • Microsoft Office 2013/2016 installed
  • Stable internet connection (at least 20mbps for download speed & 5mbps upload, with a ping of not higher than 50ms) Mobile data and power backup is a must
  • People with Disabilities (PWD) assisted applications should be duly licensed

By applying to this career opportunity, you hereby authorize Genashtim, its authorized third parties, and its officers, team members, and third- party service providers, to hold, use, and otherwise process your data in connection with your job application.

Why Join Us?

At Genashtim Pte Ltd, we are committed to driving sustainability, social equity, and strong governance in all aspects of our operations. As a Senior Copywriter with an ESG focus, you will be at the forefront of shaping how we communicate our values and impact. Join our team and help us tell the story of our journey toward a more sustainable future.

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