Writer, Ogaan Media
Job Requirements for Digital Content Writer
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- Proven experience as a content writer, copywriter, or similar role, ideally in a digital marketing or publishing environment.
- Strong portfolio of published articles, blog posts, or other written digital content.
- Excellent writing, editing, and proofreading skills with a strong grasp of grammar and style.
- Familiarity with SEO principles, keyword research, and content optimization techniques.
- Proficiency in content management systems (e.g., WordPress, HubSpot, or similar platforms).
- Basic knowledge of digital marketing tools such as Google Analytics, SEMrush, or Yoast SEO.
- Ability to conduct in-depth research and transform complex topics into accessible, engaging content.
- Strong time-management and organizational skills with the ability to meet tight deadlines.
- Creative mindset and attention to detail with an understanding of brand tone and audience needs.
Job Responsibilities of a Digital Content Writer
- Create high-quality, engaging, and original content for websites, blogs, social media, email campaigns, and other digital platforms.
- Conduct thorough research on industry-related topics to develop authoritative and informative content.
- Collaborate with marketing, design, and SEO teams to ensure content aligns with brand guidelines and campaign goals.
- Optimize content for SEO using appropriate keywords, meta descriptions, internal linking, and formatting.
- Edit and proofread content before publication to ensure clarity, consistency, and accuracy.
- Repurpose existing content for various platforms and update outdated articles as needed.
- Monitor performance metrics of published content and suggest improvements based on data insights.
- Stay up to date with industry trends, digital marketing best practices, and content innovations.
- Maintain a content calendar and deliver content within deadlines consistently.
- Ensure brand voice and messaging consistency across all content and platforms.