Writer, ExpandIQ – $90K/yr – $100K/yr
About Our Client- Integrate
Integrate is the leader in Precision Demand Marketing, helping enterprise B2B companies activate, govern, and measure demand across channels with unmatched data quality, cross-channel orchestration, and real-time intelligence.
Top brands like Microsoft, Salesforce, Cisco, AWS, and IBM rely on Integrate to power connected buyer experiences, reduce wasted spend, increase lead quality, and drive pipeline at scale.
We’re defining the future of enterprise demand marketing, and content is at the center of how we educate the market, shape the category, and empower revenue teams.
About the Role
Integrate is seeking a strategic, creative, and highly skilled Content Writer to develop compelling content for enterprise B2B marketers. This is a critical role responsible for translating complex marketing challenges and product capabilities into engaging stories, insights, and assets that drive awareness, demand, and thought leadership.
You’ll collaborate closely with Product Marketing, Demand Gen, Brand, and Sales Enablement teams to produce high-quality content that positions Integrate as the authoritative voice in Precision Demand Marketing.
If you are passionate about storytelling, B2B SaaS, and creating content that influences both the market and revenue outcomes, this role is for you.
What You’ll Do
Content Strategy & Creation
- Write high-quality content across formats including blogs, ebooks, guides, case studies, whitepapers, infographics, and landing pages.
- Support category creation efforts by producing thought leadership that articulates the value of Precision Demand Marketing.
- Translate complex concepts, data quality, buyer experience, compliance, omnichannel activation, into simple, engaging narratives.
- Work with Product Marketing to develop messaging frameworks and product-focused content that resonates with enterprise marketers.
Demand Generation & Funnel Support
- Develop SEO-informed content to drive organic traffic and lead generation.
- Write nurture email copy, webinar scripts, and gated content that moves prospects through the funnel.
- Partner with Demand Gen on content that supports ABM, outbound, and campaign motions.
Sales Enablement
- Produce sales collateral such as one-pagers, pitch narratives, customer stories, and persona-specific messaging.
- Help equip AEs and SDRs with content that supports conversations with senior marketing leaders.
Brand & Thought Leadership
- Ghostwrite thought leadership pieces for executives and subject matter experts.
- Create content that strengthens Integrate’s brand position in B2B marketing technology.
- Develop narratives that shape market perception and reinforce the Precision Demand Marketing category.
Cross-functional Collaboration
- Work with SMEs across Marketing, Product, and Sales to gather insights and turn them into compelling content.
- Maintain content calendars, deliver projects on time, and uphold brand voice standards.
- Ensure consistency across all platforms and channels.
What We’re Looking For
Required
- 3–7+ years of experience in B2B SaaS content writing, ideally in martech, ad tech, or demand generation.
- Proven ability to simplify complex concepts for enterprise-level marketing audiences.
- Demonstrated experience producing high-performing content that drives pipeline or demand.
- Exceptional writing, editing, and storytelling skills with a content portfolio that demonstrates versatility.
- Ability to work cross-functionally and interview subject matter experts.
- Solid understanding of SEO, content strategy, and digital performance metrics.
- Experience writing for personas such as:
- VP/Head of Demand Generation
- Marketing Operations
- Revenue Operations
- Digital Marketing Leaders
Nice to Have
- Experience in ABM, demand generation, or B2B marketing operations.
- Experience writing content for enterprise SaaS companies.
- Familiarity with the B2B martech ecosystem (Salesforce, Marketo, Eloqua, HubSpot, etc.).
- Ability to develop long-form gated assets from scratch.
- Ghostwriting experience for executives.
Why Join Integrate
- Impactful storytelling: Help define a category and educate the world’s top B2B marketers.
- Enterprise audience: Write for sophisticated marketing teams at Fortune 500 companies.
- Collaborative team: Work with product marketers, demand gen strategists, and go-to-market leaders.
- Creative freedom: Shape brand voice and drive innovation in content formats.
- Category leadership: Be part of the company leading Precision Demand Marketing.
- Career growth: Expand your influence across content strategy, brand, and thought leadership.
Featured benefits
Medical insurance, Vision insurance, Dental insurance, 401(k)
Requirements added by the job poster
• 3+ years of work experience with Software as a Service (SaaS)