Web Content Specialist
Job Title: Web Content Specialist
Reports to: Director of Web Development
Career Path Classification: Non-Supervisory/Coordinator/Level 2
About Railbookers:
At Railbookers, we believe that the journey is just as fulfilling as the destination. Life onboard is full of opportunities, new experiences, and rewarding relationships.
We’re a team of diverse, talented people from around the world. As we continue to expand internationally, we strive to ensure that our culture remains alive and well -that we remain aligned and engaged. Global movements don’t spring from one individual. It takes an entire team to make an impact and do something BIG. At Railbookers, we encourage every employee to identify areas of opportunity within the organization.
Every single person at Railbookers has a passion for travel, which explains why we’re so avid about encouraging our customers to get out and discover the world for themselves. Most importantly, we embolden you to be yourself and enjoy the work you do on a daily basis. We like having a great time at work, not just outside of it.
Job Purpose:
The Web Content Specialist plays a key role in shaping the user experience across our digital platforms by creating, managing, and optimizing web content that is engaging, accessible, and strategically aligned with business goals. With a strong focus on UX best practices, this role works cross-functionally with web developers, designers, marketers, and business stakeholders to ensure website content is clear, compelling, and designed with the user in mind.
This individual is responsible for executing and continuously improving content strategy through data-driven decision-making and an eye for detail. The ideal candidate has a mix of creative and technical skills, strong SEO knowledge, and an understanding of content management systems and web analytics.
Key Responsibilities:
- Content Creation, Management & Optimization
- Publish and manage content updates across websites to ensure accuracy, clarity, and brand consistency
- Write, format, and structure content to enhance usability, readability, and accessibility
- Use reporting tools to identify content gaps and opportunities based on UX metrics and user behavior
- Ensure content supports SEO and conversion goals, applying current best practices
- Align content with design and development teams to enhance layout and visual experience.
- User Experience (UX) & Accessibility
- Evaluate and improve site content for usability and user journey alignment
- Collaborate with UX designers and developers to implement enhancements based on user testing and feedback
- Ensure content meets ADA, WCAG, and other web accessibility standards
- Test and optimize content for performance across browsers, devices, and user flows
- Analytics & Performance Improvement
- Use tools like GA4, PageSense, and Search Console to monitor content performance
- Leverage A/B testing and UX data to refine content for engagement and conversion
- Report on KPIs related to bounce rate, time on page, CTR, and user behavior to inform strategy
- Cross-functional Collaboration
- Partner with marketing, product, and technical teams to align content with broader campaign and business objectives
- Participate in content strategy sessions and planning meetings
- Support web development initiatives by supplying optimized content aligned with new features or redesigns.
Perform all other duties as assigned to meet team’s objectives and ensure business operational efficiency.
- 2+ years of experience in web content management with a strong focus on user experience is preferred
- Proficiency with CMS platforms such as WordPress, Drupal, or headless CMS systems
- Solid understanding of SEO, web accessibility, and UX design principles
- Familiarity with GA4, PageSense, Core Web Vitals, SEMRush, and Google Search Console
- Strong writing, editing, and proofreading skills with a focus on digital readability
- Comfortable interpreting data and making recommendations based on performance insight
- Excellent organizational skills and attention to detail
- Experience working in a collaborative, cross-functional team environment
- Familiarity with Google Ads or CPC strategies is a plus
The ideal candidate will be fully autonomous with all work, partnering with senior leadership to set direction and goal outcomes. They will require some oversight by management for direction setting and successful results. This role offers an exciting opportunity for a skilled professional to contribute significantly to the company’s online presence while developing their expertise in web administration and development.
Note: The Web Content Specialist is expected to model the RBG Values and Ways of Working in all interactions and responsibilities.
What we Offer:
- Work from Home
- Generous PTO Package
- Bonus and Incentive Plans
- Medical, Dental, and Vision Insurance Including Optional HSA, Gym Membership Contributions and Healthy Actions incentive (sponsored by Cigna)
- Employee Assistance Program
- Short-term/Long Term disability Plan
- Employer sponsored Life Insurance
- Employer-Matched 401(k)
- Familiarization Trips (Get paid to experience our vacations!)
- Employee and Family/Friend Travel Discounts
- Corporate Discounts through Working Advantage
- Employee Referral Bonus
- Cross-Departmental and Advanced Training Opportunities
- Anniversary, Birthday, and Recognition Perks
- Years of Service Awards
- Annual Reimbursements for Home Office (office expenses, phone, internet)