Web Content Manager
Robert Half’s client is a dynamic and fast-growing organization that has invested significantly in its digital platforms and continues to expand its digital presence. They are seeking a Web Content Manager to oversee and optimize the organization’s website and related digital channels, ensuring high-quality content delivery, brand consistency, and audience engagement.
In this hybrid role, the Web Content Manager will work closely with cross-functional teams to manage the organization’s WordPress site, lead content initiatives, improve SEO, and ensure seamless execution of digital campaigns. This is a temporary opportunity for 6 months.
Key Responsibilities:
- Oversee the day-to-day management of the organization’s WordPress CMS and ensure content is current, engaging, and aligned with branding.
- Collaborate with internal and external teams, including developers, marketers, and creative teams, to implement site enhancements and maintain quality standards.
- Conduct regular audits to identify content gaps, improve navigation, and enhance user experience.
- Create, update, and manage web content (text, images, videos) while adhering to accessibility and legal standards.
- Monitor site analytics and engagement metrics, using insights to inform strategy and optimize performance (Google Analytics 4).
- Manage SEO best practices across all digital content, including metadata, keyword strategy, and internal linking.
- Train internal stakeholders on CMS usage and web publishing best practices.
- Support internal request intake process, manage publishing timelines, and track web development projects.
- Work with third-party developers and internal teams to troubleshoot site performance issues and ensure platform stability.
- Coordinate content rollouts in alignment with marketing campaigns and events.
- Lead improvements in cookie consent management, URL redirects, and legal compliance on the site.
- Stay up to date with digital content trends, tools, and competitor strategies.
Qualifications:
- Bachelor’s degree in Journalism, Marketing, Communications, or related field.
- 3–5 years of experience managing web content on high-traffic sites.
- Advanced knowledge of WordPress CMS and basic understanding of HTML, CSS, and JavaScript.
- Proven experience managing SEO and analyzing web traffic metrics.
- Strong background in content strategy, web copywriting, and user journey optimization.
- Experience collaborating with design and development teams to enhance digital experiences.
- Excellent project management and time management skills in a deadline-driven environment.
- Familiarity with tools such as Google Analytics 4, Cookie Consent platforms, and SEO optimization tools.
- Strong writing, editing, and communication skills.
- Detail-oriented with a proactive approach to problem-solving.
- Ability to build relationships across diverse teams and stakeholders.