Technical Writer, TrustNet




Website & Digital Content Writing for Lead Generation/Lead Magnet:

  • The core function of this role is to drive lead generation through high-impact content across websites, service pages, landing pages, blogs, and lead magnet assets, focused on cybersecurity and compliance solutions with a strong emphasis on form submissions, opt-ins, and booked appointments via embedded Calendly links or HubSpot meeting links.
  • Create engaging and informative copy highlighting the benefits of technology products, driving lead generation and user engagement.
  • Learn and apply On-Page and Off-Page SEO (and AI SEO) principles to optimize copy for search engines, and AI platforms, and improve online visibility.
  • Drive messaging strategy that highlights TrustNet’s unique value proposition across Advisory, Automation, and Audit services.
  • Execute marketing initiatives that position TrustNet as a technology-first compliance partner, integrating tools like GhostWatch, iTrust, LevelBlue, Project Tracker, and SupportHub.
  • Showcase trust signals, including client testimonials, industry awards, and customer success stories, prominently across digital assets.
  • Develop and optimize personalized website content using smart content tools to tailor experiences for different audience segments (startup, mid-market, enterprise).
  • Ensure the services/LOB pages, and landing pages maintain clean, modern, and conversion-focused content.
  • Manage and expand resource libraries, including white papers, case studies, and guides that support demand generation and educate target audiences.
  • Monitor and report on engagement metrics tied to trust-building elements, content performance, and user experience enhancements.

Whitepapers, E-books, and Long-Form Content:

  • Research and write in-depth whitepapers, e-books, case studies, and technical guides on topics related to cybersecurity, data protection, threat management, and compliance (e.g., SOC, ISO 27001, PCI DSS, risk assessment, penetration testing).
  • Collaborate with subject matter experts (SMEs) and Domain Experts to ensure the accuracy and relevance of content, delivering thought leadership pieces that support marketing and sales objectives.
  • Tailor content for a B2B audience, addressing key pain points and presenting solutions in an accessible yet authoritative manner.
  • Create targeted content for prospects at all stages of the pipeline, including top, middle, bottom, and near close, to support conversion and deal progression.

Webinars, Podcasts, and Scriptwriting:

  • Create scripts, outlines, and promotional materials for webinars and podcasts that educate key target audiences on cybersecurity trends, best practices, and product solutions.
  • Work with marketing, product, and sales teams to develop content that showcases the company’s thought leadership and drives demand generation.
  • Write copy for webinar and podcast promotions, follow-up emails, and summaries that nurture leads and deepen engagement.

Technical Marketing Collateral:

  • Develop clear, concise, and persuasive copy of B2B marketing collateral, including brochures, case studies, product one-pagers, and sales presentations.
  • Create content demonstrating our cybersecurity and compliance solutions’ business value and technical capabilities, targeting key B2B audiences.
  • Align copy with overall marketing strategies and ensure consistency across all materials.

Editing & Proofreading:

  • Edit and proofread all written content to ensure technical accuracy, clarity, and alignment with the company’s brand voice and messaging.
  • Maintain high grammar, style, and tone standards across all formats and ensure that all content is error-free and professional.
  • Collaborate with internal teams to review and finalize content before publication or distribution.

Cross-Functional Collaboration:

  • Work closely with product, marketing, and sales teams to gather technical information and ensure that all content accurately represents the company’s products and services.
  • Collaborate with the creative team to produce visually appealing content, including infographics, diagrams, and other visuals that complement the copy.
  • Assist in planning content and social media strategies that align with broader marketing initiatives, such as product launches, lead nurturing campaigns, and thought leadership efforts.

Industry Research & Knowledge Development:

  • Stay informed on the latest developments in cybersecurity, data protection, and regulatory compliance to inform content creation.
  • Conduct competitive research and analysis to ensure that content remains relevant and reflects industry trends.
  • Propose new content ideas and formats (i.e., webinars, podcasts, case studies, e-books) to expand the brand’s content marketing efforts.

Reporting and Communication:

  • Track and report on key content performance metrics, including the number of published pieces and content types that drive from submissions, Calendly bookings, opt-ins, and qualified leads.
  • Maintain a content pipeline in HubSpot and/or Monday, covering ideas, drafts, approvals, and published assets
  • Forecast potential leads generated through lead magnets, guides, and gated content based on HubSpot analytics
  • Monitor and report on the lead journey to identify which content influenced engagement or conversion
  • Highlight wins by tagging and referencing specific content (e.g., a guide or lead magnet) that directly contributed to lead generation or movement in the sales pipeline
  • Take full responsibility for understanding and reporting your own performance metrics through HubSpot, with training and support provided as needed
  • Participate in real-time or on-the-fly calls when needed for urgent matters, efficient resolution, or faster alignment

Others:

  • Support off-page SEO initiatives as assigned by the Digital Marketing Manager or Marketing Director, such as link building, review site management, and other related tasks.

What education you will need

  • Bachelor’s degree in English, Journalism, Communications, Technical Writing, Cybersecurity, or a related field

What experience is required

  • 3–5+ years of experience in content writing, technical writing, or copywriting, ideally in the cybersecurity, SaaS, tech, or B2B professional services sectors
  • Proven ability to write a variety of content types including web copy, whitepapers, case studies, podcast/webinar scripts, and sales collateral
  • Experience working cross-functionally with marketing, sales, and product teams
  • Demonstrated ability to manage multiple content projects in a fast-paced, remote work environment
  • Familiarity with SEO principles and writing for digital audiences

What knowledge and skills you will need

  • Demonstrate competence in HubSpot products, including CRM, Marketing Hub, and Content tools, to manage, optimize, and report on content performance.
  • Ability to translate complex technical concepts into accessible, engaging copy for both technical and business audiences.
  • Exceptional writing, editing, and proofreading skills, with keen attention to detail.
  • Familiarity with digital marketing strategies.
  • Familiarity with content management systems (CMS) (e.g., WordPress).
  • Strong organizational skills, with the ability to manage multiple projects in a fast-paced, agile environment.
  • Strong understanding of technical topics such as data protection, encryption, threat management, and compliance frameworks.
  • Knowledge of data privacy regulations (GDPR, CCPA) and experience implementing privacy-compliant tracking solutions.
  • Previous experience in the cybersecurity and compliance industry is a plus.

What we offer

  • Work culture: A highly collaborative, supportive, and diverse working ethos.
  • Compensation: Competitive salary that takes skills and experience into account
  • Quarterly performance bonuses that reward excellence and achievement
  • Freedom: Fully remote role with flexible working hours and adjustable work/life balance. We don’t micromanage. We trust you to do your thing and do it well.
  • Work from home: No more commuting to work. Just keep your workspace professional.
  • Professional Development: We collaborate with you to grow your skills and push you forward. Continuous learning opportunities to stay up to date with the latest marketing trends.
  • Technologies: Learn how to use the latest technologies
  • Benefits:
  • Employee and family health insurance covered
  • Paid sick leave, unlimited mental wellness leave, national holidays, and vacation
  • Wellness reimbursement: We help pay for your gym membership, running shoes, yoga mat, vitamins, or anything that keeps you fit and healthy
  • Training: company paid technical and business training
  • Entrepreneurship: We embrace innovative ideas and people who have the drive.
  • Social: regular team social events and company-paid meals

Job Types: Full-time, Part-time

Pay: $1,400.00 – $1,600.00 per month

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