Social Media Manager

Kettle & Fire is looking for a world-class operator to own and scale our organic social presence across Instagram, TikTok, and LinkedIn. This isn’t a post-and-pray job – it’s a high-ownership role for a creative powerhouse who moves fast, thinks big, and thrives on turning insight into impact.

As Social Media Manager, you’ll lead the end-to-end strategy and execution of our social channels – growing our reach, deepening community engagement, and elevating our brand storytelling that cuts through the noise. You’ll work cross-functionally with high performers across our team, bringing a deep understanding of social platform mechanics and the instincts to create content that commands attention.

We’re looking for someone who thinks like a strategist, creates like a storyteller, and executes with an ownership mindset. You’ll have the autonomy and support to drive real results – and the creative freedom to build something remarkable.

This is a full-time role reporting to the Director of Brand Management. It is a remote position with minimal travel expected.

 

Who We Are:

At Kettle & Fire, we exist to create products that heal rather than harm – nourishing people on their path to better health and building a food system we can be proud of.

We’re a company of A-players who move fast, think clearly, and act with intent. We own our outcomes, speak with radical candor, and embrace a growth mindset – pushing ourselves and each other to keep learning, improving, and delivering high-quality work that matters. We’re obsessed with the customer, insanely focused on mission-critical work, and committed to building a team where collaboration, accountability, and high trust are non-negotiable.

We don’t do fluff. We tackle big challenges with great people, celebrate the wins, and enjoy the ride along the way. If this sounds like an environment you’d thrive in, you’ll feel right at home here.

 

How You’ll Be Contributing:

The essential functions include, but are not limited to:

• Grow Reach & Awareness: Lead the development and execution of our social content strategy across Instagram, TikTok, and LinkedIn — expanding our visibility, growing our audience, and elevating the Kettle & Fire brand. Manage a content calendar that aligns with brand priorities and campaign timelines.
• Deepen Community Engagement: Create and execute content and interaction strategies that drive meaningful engagement — sparking conversation, inviting participation, and building a loyal, values-aligned community.
• Drive Content Creation & Execution: Own the end-to-end creative process for platform-native content — from trend spotting and ideation to production and publishing. Stay on top of platform updates and trends. Create content yourself when needed, and manage freelance creators to scale output.
• Collaborate Across Teams: Work closely with brand marketing, influencer, and creative partners to amplify campaigns, product moments, and storytelling. Ensure social content ladders up to broader brand initiatives.
• Lead with Insight: Monitor performance across platforms and translate data into actionable insights. Use these learnings to refine content pillars, guide experimentation, and optimize strategy over time.
• Activate Emerging Platforms & Partnerships: Collaborate with cross-functional teams to shape and support social initiatives across TikTok Shop, UGC amplification, giveaways, and creator collaborations — finding new ways to grow reach and drive impact.

Qualifications and Competencies for Success:

• 3+ years of hands-on experience owning organic social strategy and execution for consumer brands (CPG food & bev is preferred)
• Demonstrated success growing brand reach, building engaged communities, and driving audience growth through high-performing, platform-native content – not just maintaining channels, but scaling them strategically
• Experience managing freelance creators and/or agencies – including sourcing talent, providing briefs and creative direction, and ensuring high-quality, on-brand output
• Ability to concept, shoot, and edit platform-native content – backed by a strong portfolio that showcases your creative instincts and short-form storytelling expertise
• Strong copywriting skills, with a proven ability to craft compelling content that reflects brand voice and drives engagement
• Highly organized and self-directed, with the ability to juggle multiple projects, pivot quickly, and meet deadlines in a fast-paced, dynamic environment
• Strong analytical mindset, with experience using tools like Sprout, Later, or native platform analytics to extract insights and optimize strategy
• Adept at cross-functional collaboration, with excellent communication skills and a natural ability to build trust and momentum across teams
• Passionate about health, wellness, and real food – and excited to authentically connect that passion with our community
• Comfortable working autonomously with a high degree of ownership, initiative, and creative leadership

What We Offer:

The opportunity to be part of a mission-driven company that values transformation and efficiency. A competitive salary and time off package that appreciates your hard work and dedication. And benefits focused on ensuring our employees can take care of themselves including:

• Vacation & Holidays: We offer three weeks of paid vacation each calendar year. Along with vacation, we offer 12 paid holidays each year.
• Health insurance: You have the choice to opt-in to the best medical, dental and vision insurance we can get.
• Sparks Benefits include Nutrition, Fitness, and Education allowance and resources!
• Free product: You need to be able to brag about how awesome Kettle & Fire products are, so team members get free product for their personal use