Social Media & Content Manager — Personal Brand and Balanced Living Academy – $28-40/hour

Remote | Part-Time | Long-Term
$28–$40 per hour
Approximately 15–20 hours per week

About Us

Balanced Living Academy is a rapidly growing mentorship and business education company helping occupational therapists build profitable, expansive careers beyond the limitations of traditional clinical employment.

The Academy is supported by the personal brand of its founder, Dr. Jaycee Barry, an occupational therapist, entrepreneur and business mentor. Her content combines thought leadership, occupational therapy, entrepreneurship, financial growth, career freedom and the realities of building a meaningful business.

We are seeking a highly capable Social Media and Content Manager to grow and manage both Dr. Jaycee Barry’s personal brand and Balanced Living Academy’s organic social media presence.

This is a long-term role for someone who understands how to transform a founder’s expertise, personality and raw content into a cohesive content ecosystem that generates attention, trust, qualified leads and measurable business growth.

Position Overview

The Social Media and Content Manager will own the daily execution of our organic social media strategy across Instagram and other priority platforms.

The founder regularly produces talking-head videos, B-roll, educational insights, business perspectives and behind-the-scenes content. This person will organize, repurpose, publish and strategically distribute that content while protecting the founder’s voice and maintaining a premium, recognizable brand.

This role is not limited to posting. The successful candidate will understand content positioning, audience psychology, platform trends, lead generation and conversion-focused calls to action.

Primary Responsibilities

• Manage the organic social presence for Dr. Jaycee Barry and Balanced Living Academy
• Develop and maintain an organized weekly and monthly content calendar
• Transform raw videos, B-roll, voice notes and founder ideas into publishable content
• Coordinate or complete short-form video editing, captions, hooks and on-screen text
• Write captions and calls to action that reflect the founder’s authentic voice
• Publish and schedule content across Instagram, TikTok, LinkedIn, Facebook and other approved platforms
• Repurpose high-performing content across multiple platforms and formats
• Develop content campaigns supporting masterclasses, mentorship enrollment, launches and other offers
• Balance educational, authority-building, aspirational, personal, proof-based and conversion content
• Monitor comments, mentions and community engagement
• Route qualified inquiries and sales conversations to the appropriate team member
• Maintain clear boundaries between community engagement and sales qualification
• Identify trends and adapt them appropriately to the occupational therapy and entrepreneurship audience
• Organize content assets, approvals and published materials
• Review performance weekly and recommend changes based on evidence
• Track content performance beyond likes and follower counts
• Collaborate with the founder, brand leadership, paid ads manager, sales team and CRM manager
• Maintain brand consistency across both accounts without making them feel repetitive
• Protect confidential business, client and team information

Content Objectives

The content ecosystem should:

• Position Dr. Jaycee Barry as a leading voice in occupational therapy entrepreneurship
• Establish Balanced Living Academy as the mentorship destination for ambitious occupational therapists
• Generate qualified registrations for live masterclasses
• Drive qualified conversations, applications and mentorship calls
• Build trust through expertise, founder storytelling and student outcomes
• Nurture occupational therapists who are interested but not ready to purchase
• Increase the reach and longevity of every piece of founder-generated content

Required Qualifications

• Demonstrated experience managing social media for a personal brand, coach, consultant, educator or founder
• Strong understanding of Instagram Reels and short-form video content
• Excellent copywriting, hooks and calls-to-action
• Ability to preserve and write in a distinct founder voice
• Experience developing conversion-focused content campaigns
• Strong editorial judgment and attention to detail
• Ability to work quickly without sacrificing brand quality
• Experience using social scheduling, analytics and content-management tools
• Understanding of how organic content supports a broader sales funnel
• Ability to work independently while incorporating feedback professionally
• Strong organizational and communication skills

Preferred Qualifications

• Experience working with high-ticket coaching or mentorship businesses
• Experience marketing webinars, masterclasses or live launches
• Familiarity with occupational therapy, healthcare entrepreneurship or professional education
• Experience with Canva and short-form video editing platforms
• Familiarity with GoHighLevel, ManyChat, Meta Business Suite or similar tools
• Experience repurposing long-form content into Reels, carousels, emails and LinkedIn posts
• Experience collaborating with paid media and sales teams

Key Performance Indicators

• Qualified masterclass registrations from organic social media
• Qualified mentorship inquiries and applications
• Profile visits and link clicks
• Reach among occupational therapists and relevant professionals
• Content saves, shares and meaningful comments
• Video watch time and retention
• Audience growth within the target market
• Direct-message conversations routed to the sales team
• Content production and publishing consistency
• Performance of campaign-specific calls to action
• Percentage of content published on schedule
• Growth in attributable pipeline and revenue from organic social media

Success in the First 90 Days

• A clear content operating system is established
• Personal-brand and Academy accounts have distinct but complementary strategies
• A reliable weekly content calendar is consistently executed
• Raw founder content is efficiently transformed into multiple publishable assets
• Masterclass campaigns are planned and launched on schedule
• Content performance is connected to registrations, leads and sales activity
• Weekly reporting identifies what is working and what should change
• Brand voice, visual quality and messaging remain consistent
• The founder spends less time managing content logistics while maintaining authentic visibility

Role Boundaries

This role owns organic social media execution and content operations.

The Social Media and Content Manager will collaborate closely with, but will not replace:

• The Paid Ads Manager, who owns paid advertising and media buying
• The CRM and Automation Manager, who owns system infrastructure and lead tracking
• The Appointment Setter, who owns lead qualification and booking
• The Sales Director or Closer, who owns enrollment conversations
• Brand leadership, which owns overarching positioning and creative direction

Compensation and Schedule

This is a remote, part-time position offering $28–$40 per hour, depending on demonstrated experience and capability. We anticipate approximately 15–20 hours per week initially.

The role will begin with a 90-day introductory period and is intended to become a long-term position. Hours and responsibilities may grow based on performance and business expansion.

How to Apply

Please submit:

• A brief description of your experience managing founder-led or coaching brands
• Three social media accounts for which you personally managed content
• Examples of short-form videos, captions or campaigns you created
• A case study showing how your content contributed to leads, registrations or sales
• A brief explanation of how you would differentiate a founder’s personal account from the company’s Academy account
• Your availability and desired hourly rate
• A link to your portfolio or a short Loom introduction

Please begin your application with the phrase “content should create demand” to confirm that you reviewed the complete posting.

Pay: $28.00 – $40.00 per hour