SEO Specialist, Sr. – $2,000 to $3,500 per month
Do It Right Plumbers is a residential plumbing company based in Orange County, California, serving homeowners across Southern California. The company has built a strong local brand and is making a significant investment in organic growth.
The company is bringing SEO and content work in-house to build a scalable organic growth engine and strengthen its visibility across local search results.
## About the Role
Do It Right Plumbers is seeking a Senior SEO Specialist to own its in-house content and link-building strategy. This is a hands-on role for an experienced SEO professional who can independently develop strategies, execute campaigns, and identify opportunities to improve organic traffic, local rankings, and content performance.
You will work directly with the CMO, founder, and Senior Web Developer. The role provides significant ownership over SEO strategy, content production, link building, internal linking, and organic growth initiatives.
This position is designed for an experienced SEO specialist who can operate independently, make informed recommendations, and contribute directly to measurable business growth.
### Key Responsibilities
* Own the company’s content and link-building strategy.
* Research, write, and optimize 4–6 publish-ready pieces per week, with the potential to scale to 6–8 pieces once established.
* Produce and optimize blog posts, service pages, location pages, and campaign landing pages.
* Develop detailed content briefs, page structures, editorial requirements, and optimization strategies.
* Use AI-assisted content production while maintaining responsibility for editorial review, accuracy, quality, and final QA.
* Conduct keyword research and identify opportunities for topical authority.
* Build and maintain content strategies around priority topics and search intent.
* Identify content gaps and opportunities through competitor research.
* Develop and manage the editorial calendar.
* Own the complete link-building strategy, including outreach, guest posting, digital PR, broken-link building, HARO, manufacturer dealer pages, and local sponsorships.
* Conduct competitor link-gap analysis and identify high-value link opportunities.
* Manage outreach, follow-ups, target selection, and reporting for link-building campaigns.
* Develop and maintain internal linking strategies, including anchor text, topical clusters, and content relationships.
* Develop schema strategies by determining appropriate schema types, fields, and content requirements.
* Collaborate with the Senior Web Developer on schema implementation, site architecture, technical SEO requirements, and other SEO-related development needs.
* Review implemented structured data and work with the developer to ensure SEO requirements are properly executed.
* Monitor organic performance and identify opportunities for continuous improvement.
### Collaboration
The Senior SEO Specialist will work as part of a focused in-house organic growth team.
* Senior Web Developer: Collaborate daily on page builds, technical SEO requirements, internal linking implementation, schema, site architecture, performance, and other technical elements.
* CMO: Work together on strategic alignment, content priorities, and performance reviews through regular working sessions.
* Founder: Maintain direct communication regarding SEO opportunities, priorities, and business impact.
### Required Qualifications
* Significant hands-on SEO experience, particularly in content and link building.
* Strong understanding of keyword research, on-page SEO, topical authority, and content strategy.
* Demonstrated ability to develop and execute SEO strategies independently.
* Strong experience with link-building campaigns and outreach.
* Experience with competitor research and link-gap analysis.
* Strong understanding of internal linking and topical content structures.
* Ability to create effective content briefs and editorial strategies.
* Strong writing, editing, and content-quality review skills.
* Ability to manage a high-volume content production workflow.
* Strong analytical and problem-solving abilities.
* Ability to work directly with senior leadership and communicate SEO recommendations clearly.
* Self-directed approach with strong ownership and accountability.
* Ability to work collaboratively with developers and marketing leadership.
### Preferred Experience
* Local SEO experience, particularly for service-area or home-service businesses.
* Experience with residential services, plumbing, home services, or similar local businesses.
* Experience with digital PR, guest posting, HARO, broken-link building, and local sponsorship campaigns.
* Experience developing and reviewing structured data and schema strategies.
* Experience using AI tools such as Claude as part of a structured content-production workflow.
* Experience working closely with web developers on SEO implementation.
### Work Arrangement
* Remote position.
* In-house SEO role working directly with the company’s CMO, founder, and Senior Web Developer.
* High level of ownership over content, link building, and organic growth strategy.
### Application Requirement
A resume and short video interview through HireFlix are required for consideration. Candidates must complete both components as part of the application process.
## Equal Opportunity
Do It Right Plumbers is committed to providing equal employment opportunities to qualified candidates. The company supports equality across sex and gender and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable law.