Organic Social Content Manager – $78K/yr – $125K/yr + Commission




,

We are recruiting for an innovative food brand, based in the New York, for a REMOTE Organic Social Content Manager role.

The Organic Social Content Manager will be responsible for developing and executing a comprehensive organic social media strategy across Facebook, Instagram, X, TikTok, and YouTube. This individual will own the content calendar, create engaging short-form video content, manage community engagement, support influencer initiatives, and contribute to broader content marketing efforts.

The ideal candidate is equal parts strategist, creator, editor, community manager, and marketer. They thrive in a fast-paced environment, can operate independently, and have a strong understanding of what drives engagement and sales in a DTC ecommerce business.

Key Responsibilities

Organic Social Strategy & Planning

  • Develop and manage monthly and weekly social media content calendars.
  • Align content strategy with promotional campaigns, product launches, seasonal initiatives, and revenue objectives.
  • Plan and coordinate content across Facebook, Instagram, X, TikTok, YouTube, and emerging platforms.
  • Identify content opportunities that support customer acquisition, retention, and brand growth.
  • Monitor social trends and recommend new content formats and opportunities.

Content Creation & Production

  • Create and publish approximately five days of content per week across social channels.
  • Produce a minimum of five short-form video assets per week.
  • Develop engaging hooks, concepts, storylines, and creative angles.
  • Create static graphics and visual assets using tools such as Canva, Figma, and related design platforms.
  • Write compelling captions, social copy, and calls to action.
  • Create and publish Instagram and Facebook Stories approximately five times per week.
  • Review and organize footage from product shoots, founder content, customer content, and brand initiatives.
  • Edit and repurpose content across multiple platforms to maximize reach and performance.
  • Transform existing content into new formats to extend content life cycles.

Community Management

  • Monitor social platforms daily.
  • Respond to comments, messages, and relevant direct messages in a timely manner.
  • Engage proactively with customers and followers.
  • Foster community participation and conversation.
  • Encourage user-generated content and customer advocacy.
  • Identify opportunities to strengthen customer relationships through social engagement.

Influencer & Creator Partnerships

  • Identify and engage with potential influencers and creators organically.
  • Support outreach and relationship-building efforts with influencers.
  • Repost and leverage creator-generated content.
  • Track and monitor influencer activity and campaign participation.
  • Identify high-performing creators for ongoing partnerships and ambassador opportunities.

Social Proof & Brand Building

  • Transform customer reviews into social content.
  • Highlight customer success stories and testimonials.
  • Leverage user-generated content across channels.
  • Repurpose media coverage, press mentions, and third-party endorsements.
  • Build relationships with relevant media and community accounts to expand reach and visibility.

Content Marketing & Brand Support

  • Develop content concepts and editorial plans.
  • Write blogs, recipes, partnership features, website copy, and brand content.
  • Create creative briefs and content requirements for internal stakeholders.
  • Support marketing, sales, partnership, and ecommerce initiatives through compelling content.
  • Utilize AI tools such as ChatGPT, Grok, and similar platforms to improve efficiency, ideation, and content development.
  • Collaborate with cross-functional teams to support broader business objectives.
  • 4+ years of experience in social media management, content marketing, ecommerce marketing, or related fields.
  • Experience supporting a DTC, ecommerce, retail, food, beverage, lifestyle, or consumer brand.
  • Demonstrated success creating engaging social content that drives measurable business results.
  • Strong portfolio showcasing video, social, and content marketing work.
  • Experience managing multiple social media platforms simultaneously.

Required Skills

  • Exceptional writing and communication skills.
  • Strong understanding of content strategy and social media best practices.
  • Excellent organizational and project management capabilities.
  • Highly creative with strong visual storytelling instincts.
  • Self-motivated and comfortable working independently.
  • Collaborative, team-oriented mindset.
  • Ability to manage deadlines and multiple priorities in a fast-paced environment.
  • Strong attention to detail.

Technical Skills

  • Canva
  • CapCut
  • Figma
  • Adobe Creative Suite (preferred)
  • Social media publishing and analytics platforms
  • AI content tools including ChatGPT, Grok, and related technologies
  • Ecommerce and content management systems

Preferred Knowledge & Experience

Candidates with experience in the following areas will be highly preferred:

  • Paid Media & Performance Creative
  • Facebook Ads, Instagram Ads, TikTok Ads, and related platforms
  • Ecommerce optimization and Conversion Rate Optimization (CRO)
  • Shopify or comparable ecommerce platforms
  • Email and SMS marketing
  • Earned media and public relations
  • Retail partnerships
  • B2B partnerships and channel marketing
  • Food, seafood, sustainability, or consumer packaged goods industries

Apply (Mention Listiller.com When Applying)