SEO Content Writer, VisionPoint Marketing
VisionPoint Marketing is searching for an experienced, gifted storyteller with a knack for SEO to join as our team full-time as an SEO Content Writer with a 100% remote option. The ideal candidate will have the ability to write with a journalistic style and contribute to the creation of overarching strategies. The SEO Content Writer will be a member of our growing Digital Experience & Analytics Team and will report to the Vice President of Digital Experience and Analytics.
WHAT YOU’LL DO
- Create and publish engaging content that adheres to inbound/SEO best practices. This may include academic program pages, articles, blogs, and other relevant content.
- Collaborate with internal teams to plan, develop, write, and optimize site content.
- Lead discovery sessions (stakeholder interviews, focus groups, workshops, etc.) to learn about opportunities and details for content strategy and development.
- Craft engaging content that aligns with identified SEO content strategies to create high ranking content.
- Oversee the strategy and quality control of the work that helps us deliver content at scale.
- Engage in ongoing iterative improvement of and quality assurance for the content strategy process and deliverables.
- Stay up-to-date with developments in the industry and generate new ideas to draw the attention of targeted audiences.
- Provide recommendations based on marketing analytics and inbound assessment to address the key business and marketing challenges of our clients.
- Report on SEO campaign performance and provide recommendations for further optimization.
- Be willing and able to learn these skills to perform technical SEO work, including conducting audits and presenting/ prioritizing remediation tactics.
Qualifications
The ideal candidate would possess the following skills, interest and experience:
- 3-5 years of experience in strategic marketing content, specifically related to inbound marketing.
- At a minimum, a four-year bachelor’s degree in marketing, journalism, business or other another applicable course of study—or relevant experience.
- Experience in developing digital content and managing and creating content for websites.
- Ability to collaborate with web team members to create content strategy/ information architecture alignment.
- Able to relate to and understand a variety of audiences and develop content and strategies that address the needs of these audiences.
- Able to conduct keyword research and creatively use keywords to create on-page optimization, including choosing keywords, identifying keyword opportunities within content, and making sure that all pages have unique titles and meta descriptions.
- Analyze website visitor data—including page views, bounce rates, and conversion rates—to identify opportunities for improvement to increase traffic and conversions.
- Keep current with inbound marketing strategies, best practices, and associated resources.
- Ability to organize, prioritize and multi-task a variety of writing assignments in a fast-paced environment.
- Strong attention to detail, a process-oriented mindset, and a strong command of grammar and the written word.
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VisionPoint values a diverse, inclusive, and equitable environment. Don’t quite meet all of our requirements? Apply anyway. If this role and the prospect of serving the higher education sector excite you, but you are missing a few bullet points, we would still love to see your application. Even if this role isn’t the right fit, another role or a future opportunity could align with your experience.