SEO Content Writer
We Play to Win!
Big goals. Big achievements. Big impact.
ServiceMaster employs empowered and engaged teams, delivering growth in an ever-evolving world. Our goal is to double in size over the next few years, which means ambition and risk-taking are part of our daily life. If you are tired of the status quo and complacency, join our team to help franchisees dominate in their respective areas. You’ll be around other winners chasing big goals, guaranteed to bring out the best work of your career!
What We Offer
- Medical, Dental, and Vision start the first day of the month following your date of hire
- 401 (k) match
- 15 days paid time off and paid holidays, including 2 floating holidays
- Career growth and advancement
Job Summary
Blueprint, ServiceMaster’s internal marketing agency, is seeking a highly motivated and detail-oriented SEO Content Writer. The SEO Content Writer will collaborate closely with SEO Specialists to produce compelling, high-performing content that drives traffic and supports lead generation efforts for ServiceMaster Brands and its network of franchisees.
In this role, you will be responsible for researching, developing, writing, and editing a variety of SEO-optimized materials, all while maintaining adherence to ServiceMaster’s brand standards. Your work will directly contribute to enhancing website visibility, improving search engine rankings, and ultimately supporting business growth across ServiceMaster Restore and ServiceMaster Clean and their franchisees.
Essential Duties/Responsibilities
- Writes longform SEO-optimized copy for ServiceMaster Brand websites and blogs, as well as for ServiceMaster franchisees
- Works closely with SEO Specialist team to create content that assists franchisees in implementing effective SEO strategies for website content, keyword research, and enhances website performance.
- Continuously develops knowledge of ServiceMaster Restore and ServiceMaster Clean brand guidelines, offerings, and technical processes.
- Review and revise existing content to align with updated SEO strategies and evolving brand messaging.
- Work independently to manage a dynamic monthly workload, balancing multiple writing assignments with various deadlines.
Required Knowledge/Skills/Abilities
Preference for candidates who provide writing samples or a professional portfolio showcasing SEO-driven content with their application.
- Has strong written communication skills
- Has proficient knowledge of AP writing style
- Takes full ownership of assigned tasks and consistently meets deadlines with minimal supervision
- Ability to adapt graciously to rapidly changing, time-constrained launch schedules
- Highly detail-oriented, organized, and patient
- Ability to handle basic issues and problems and escalate more complex issues
- Microsoft Office applications (Word, Excel, PowerPoint, Outlook)
Education And Experience
- Bachelor’s degree required, preferably in English, Marketing, Communications, Public Relations, or Journalism
- At least 2 years of professional writing experience, ideally with a focus on SEO and digital marketing
- Preferred experience writing for service-based industries or franchised brands.
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.