SEO/AEO/GEO Contract Writer
Made In is a premium cookware brand built in partnership with the world’s best chefs and artisans. We craft exceptional kitchen tools and publish meaningful content to help people cook better at home. With an established DTC presence and growing wholesale and international channels, we’re investing in the next frontier of organic discovery—answer engines like ChatGPT, Perplexity, Google SGE, and beyond.
The Role
We’re hiring a contract AEO/GEO Writer to help us show up in answer engines. You’ll write and optimize web content specifically designed to surface in AI-generated answers and featured snippets, driving qualified organic exposure through Large Language Models (LLMs) and search engines.
This isn’t a standard SEO content role. It requires a deep understanding of how AI models extract and synthesize information, as well as an instinct for structuring and writing content to maximize authority, clarity, and retrieval relevance.
Key Responsibilities
- Research and write authoritative, well-structured, high-intent content that ranks in:
- Answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.)
- Traditional search (Google/Bing), especially SGE and rich snippets
- Create and optimize content pages for both longtail and category-level queries (e.g. “best nonstick pan for induction,” “how to clean carbon steel,” “french vs japanese knives”)
- Collaborate with brand and growth teams to ensure content is on-brand while optimized for factual clarity and LLM relevance
- Conduct content gap analysis and identify AEO opportunities using tools like Perplexity, ChatGPT-4o, SEO software (e.g. Clearscope, Surfer, Ahrefs), and prompt testing
- Work from structured briefs or help create them based on LLM query trends and brand needs
- Write with semantic richness, structured headers, FAQ sections, and source-worthy clarity to boost retrieval fidelity in LLMs
- Test and iterate content based on performance in AI answers and traditional rankings
Qualifications
Must-Have:
- 3+ years of experience in SEO content writing or content strategy
- Demonstrated understanding of how LLMs ingest and surface information
- Strong research and synthesis skills; ability to turn ambiguous prompts into clear, credible content
- Familiarity with schema markup, rich snippets, and zero-click search dynamics
- Portfolio of high-ranking or high-performing SEO/AEO content pieces
- Self-starter with strong attention to detail and commitment to content accuracy
Preferred:
- Experience with eCommerce or culinary content (cookware, recipes, kitchen gear, etc.)
- Understanding of entity-based SEO and vectorized content optimization
- Background in journalism, technical writing, or teaching is a plus