Senior Copywriter/Ad Writer – $77,100 – $132,200/year
We’re seeking a talented Senior Copywriter who can wield words as powerful tools to effectively engage and motivate target audiences. This role involves providing integrated and creative solutions in partnership with art, drawing on insights to ensure the success of marketing campaigns. Additionally, the Senior Copywriter will collaborate closely with Creative Director and Art Directors to drive project execution. These mulit-channel executions will include print, video, digital, social, OOH, and broadcast. This writer will need to have strong video examples.
Key Responsibilities:
- Develop and write high-quality, persuasive content for multi-channel marketing campaigns, including video, digital, print, social media, and advertising.
- Craft compelling and creative copy that aligns with the brand’s voice, resonates with target audiences, and drives engagement and conversion.
- Create content for diverse formats, such as campaign taglines, product descriptions, blog posts, email campaigns, and social media posts.
- Collaborate with creative and strategy teams to conceptualize and execute integrated marketing campaigns that deliver impactful results.
- Lead the development of content strategies and messaging frameworks for multi-channel campaigns, ensuring consistency and effectiveness across all channels.
- Adapt and tailor content for different markets, working with marketing teams to address audiences preferences.
Experience:
- Proven experience as a Copywriter, with a strong portfolio demonstrating expertise in campaign-based content writing with strong video examples.
- Demonstrated ability to craft compelling content across various channels and formats.
Qualifications:
- Bachelor’s degree or equivalent experience in related field, plus 7 years of work experience beyond degree
- A portfolio showcasing exceptional video scriptwriting for digital, social, and/or broadcast platforms.
- Strong conceptual thinking, with the ability to translate brand messages into engaging video content.
- Experience working with creative teams, producers, and editors in a fast-paced environment.
- Understanding of video production processes, including timing, pacing, and visual storytelling techniques
This position is a Remote role and will work remotely 100% of the time. To be eligible for consideration, candidates must have a primary home address located within any state where Medica is registered as an employer – AR, AZ, FL, GA, IA, IL, KS, KY, MD, ME, MI, MN, MO, ND, NE, OK, SD, TN, TX, VA, WI.
The full salary range for this position is $77,100 – $132,200. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position’s scope and responsibility, internal pay equity and external market salary data. In addition to compensation, Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.