SENIOR COPYWRITER
On behalf of our financial services client, we are seeking an experienced Senior Copywriter to develop high-quality B2B marketing materials that communicate the value of record-keeping services to institutional clients, prospects, and consultants. This role requires a strong ability to craft compelling short- to medium-form copy, including video scripts, advertising campaigns, web articles, emails, and social media content, while ensuring compliance with legal, regulatory, and corporate standards.
Responsibilities:
- Collaborate with business experts, content strategists, editors, and marketing stakeholders to develop creative and strategic messaging.
- Brainstorm and refine concepts that differentiate the company from competitors in the retirement plan and institutional investment space.
- Maintain a deep understanding of the financial services industry, company products, and regulatory requirements.
- Develop content from initial planning through final execution, ensuring alignment with style guides and brand standards.
- Respond to feedback from subject matter experts and legal teams while maintaining clarity, accuracy, and brand voice.
- Oversee multiple projects at various stages, typically managing 2-3 active writing assignments at a time.
- Utilize AI-powered tools like Writer to streamline content creation and repurposing.
- Track projects and meet deadlines within Workfront, the team’s project management tool.
Qualifications:
- Ability to translate complex financial topics into clear, engaging marketing copy.
- Ability to manage multiple projects with varying deadlines and collaborate with cross-functional teams.
- Adaptability to fast-paced projects, including urgent campaign requests.
- Excellent attention to detail, organization, and adherence to style guides.
Skills:
- Adaptability to fast-paced projects, including urgent campaign requests.
- Excellent attention to detail, organization, and adherence to style guides.