Senior Content Marketing Writer




Availity delivers revenue cycle and related business solutions for health care professionals who want to build healthy, thriving organizations. Availity has the powerful tools, actionable insights and expansive network reach that medical businesses need to get an edge in an industry constantly redefined by change.

At Availity, we’re not just another Healthcare Technology company; we’re pioneers reshaping the future of healthcare! With our headquarters in vibrant Jacksonville, FL, and an exciting office in Bangalore, India, along with an exceptional remote workforce across the United States, we’re a global team united by a powerful mission.

We’re on a mission to bring the focus back to what truly matters – patient care. As the leading healthcare engagement platform, we’re the heartbeat of an industry that impacts millions. With over 2 million providers connected to health plans, and processing over 13 billion transactions annually, our influence is continually expanding.

Join our energetic, dynamic, and forward-thinking team where your ideas are celebrated, innovation is encouraged, and every contribution counts. We’re transforming the healthcare landscape, solving communication challenges, and creating connections that empower the nation’s premier healthcare ecosystem.

The Senior Content Marketing Writer is the primary storyteller for Availity’s thought leadership and product marketing initiatives. This role turns complex healthcare and technology concepts into clear, engaging content that advances our Built for Better narrative and supports pipeline-driving campaigns across Utilization Management, Provider Lifecycle Solutions, Payment Accuracy, Interoperability/0057, Rapid Recovery/cybersecurity, and more. This person will own the development of high-impact assets—bylines, white papers, eBooks, campaign narratives, webinar abstracts, and speaking proposals—that connect Availity’s platform story to real-world problems faced by health plans, providers, and partners. They will collaborate closely with PR, product marketing, subject-matter experts, and demand gen teams and make smart, disciplined use of internal GPTs and AI to scale content production without sacrificing quality.

To Be Qualified For This Role You Have

  • Experience: 7–10+ years in content marketing, copywriting, or related writing roles in B2B environments. Must have industry experience in healthcare technology OR health plans/RCM, health IT. Healthcare background required to be considered for the role.
  • Education: Bachelor’s degree in English, Journalism, Communications, Marketing, or related field; advanced degree or formal writing training a plus.

Writing & Editorial Skills

  • Exceptional writing, editing, and storytelling skills with a portfolio that demonstrates:
    • Long-form thought leadership (articles, white papers, eBooks).
    • Product and solution content (briefs, case studies, one-pagers).
    • Executive ghostwriting and polished, professional tone.
  • Ability to synthesize complex, technical, and policy-heavy topics into clear, structured narratives targeted at healthcare executives and operational leaders.
  • Strong grasp of narrative structure, argumentation, and positioning; comfort leveraging frameworks (e.g., problem–solution–proof, systems thinking, buyer journey).

Domain & Technical Aptitude

  • Familiarity with healthcare delivery and financing—particularly health plans, providers, RCM, interoperability standards, and regulatory drivers (e.g., CMS, ONC, prior authorization rules).
  • Comfort interviewing SMEs and quickly ramping on topics like AI/ML, data platforms, security, and analytics.
  • Understanding of how content supports demand generation, sales enablement, and brand building; ability to write with measurable business outcomes in mind.

Collaboration & Execution

  • Proven ability to manage multiple projects and deadlines in a fast-moving environment; strong organizational skills and attention to detail.
  • Experience working cross-functionally with marketing, sales, product, and leadership teams.
  • Comfort receiving and integrating feedback from diverse stakeholders while protecting narrative clarity and quality.
  • Experience using AI tools (e.g., ChatGPT/custom GPTs) in a structured way to accelerate research, outlining, and first drafts, coupled with rigorous human editing.

What You Will Do Strategy-Aligned Content Development

  • Partner with marketing and PR leadership to understand annual goals, campaign strategies, and product roadmaps; translate them into content plans and editorial calendars.
  • Develop anchor assets and modular content that can be repurposed across channels (e.g., turning a long-form byline into social posts, slides, talk tracks, one-pagers, and internal enablement).
  • Help articulate and continuously refine Availity’s platform story, ensuring tight integration with the Built for Better pillars (Decision-Making, Interoperability, Experience, Scale).

Thought Leadership & Executive Voice

  • Ghostwrite and edit thought leadership for executives and SMEs (e.g., op-eds, LinkedIn articles, conference presentations, podcast scripts) on topics like:
    • Intelligent Utilization Management and AI.
    • CMS-0057 and interoperability.
    • Provider data, credentialing, and network integrity.
    • Payment accuracy and healthcare affordability.
    • Cyber resilience and secure-by-design RCM.
  • Ensure consistent voice, clarity, and narrative cohesion across all executive content and campaigns.

Product & Campaign Content

  • Write persuasive, technically credible content for:
    • Customer success stories (health plans, health systems, RCM vendors, HIEs/QHINs).
    • Webinar abstracts, landing pages, and follow-up content.
    • Event/speaking proposals and session descriptions for customer and industry conferences.
  • Collaborate with product marketing and sales to ensure content is aligned with buyer personas, use cases, and stages in the funnel.

Multi-Channel Storytelling & Repurposing

  • Create content that works across web, email, social, events, sales decks, and internal communications, tailoring depth and format to each channel.
  • Work closely with design and digital teams to turn written content into high-impact visual and interactive experiences (eBooks, infographics, webinar slides, etc.).
  • Maintain a library of modular content blocks (problem framing, proof points, customer quotes, metrics, diagrams) that can be reused across campaigns and GPT prompts.

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