Search Engine Optimization Copywriter




Beyond Publisher is a dynamic digital media company and publisher network dedicated to creating high-impact content that informs, inspires, and connects targeted audiences with trusted brands. Operating a portfolio of diverse lifestyle, technology, business, and health publications including Trendy Mami, Talk District, Vitality Views, and Men with Kids we craft engaging stories and actionable insights for millions of monthly readers. By pairing data-driven editorial strategies with custom brand partnerships, sponsored content, and targeted digital advertising, Beyond Publisher empowers both emerging and established companies to scale their reach, build authentic consumer connections, and drive measurable growth.

Beyond Publisher is seeking a creative and versatile Copywriter to craft high-impact content across our portfolio of digital publications, spanning lifestyle, business, health, and tech. In this role, you will write engaging articles, sponsored features, and brand copy tailored to diverse audiences. The ideal candidate blends exceptional storytelling skills with a strong foundation in search engine optimization (SEO) and modern search strategies including optimizing content for AI and Large Language Model (LLM) discovery platforms (like ChatGPT and Perplexity). If you are a adaptable writer who thrives on turning complex topics into clear, compelling narratives that rank and resonate, we want to hear from you!

Related: Interested in trying fun word games by Listiller? Click if you dare :p
For example: Type complex words in under 2 seconds. One typo = game over ☠

What you’ll actually do

  • Produce substantial pieces yourself: – buying guides, product roundups, how-tos, explainers and seasonal/trend content across the four verticals.
  • Write a brief you built: – primary and secondary keywords, search intent, SERP and AI-answer gap analysis, angle, required sections, internal links, schema, and the reason this page deserves to outrank what’s already there.
  • Add the things that make content defensible: – original testing or hands-on detail, real quotes or expert input, proprietary data, comparison tables, images we own.
  • Co-manage the editorial calendar with the team

 

Own organic performance

  • Run keyword and topic research; build and maintain a rolling 90-day content calendar per site.
  • Audit and improve existing content — consolidate cannibalizing pages, refresh decaying posts, fix thin content, redirect or prune what should never have been published.
  • Own internal linking, title/meta optimization, heading structure, image optimization and structured data (Article, Author, Product, Breadcrumb, HowTo, FAQ where appropriate).
  • Report monthly: what moved, what didn’t, what you’re changing next month. GSC and GA4 as your primary sources, plus Ahrefs or Semrush.

 

Own AI-search visibility (AEO / GEO)

  • Structure content so LLMs can extract and cite it: – direct answers high on the page, clean heading hierarchy, definitions, stats with sources, tables, scannable takeaways.
  • Build the entity signals that get a site trusted and quoted: – real author bios with credentials, consistent brand/author entities, citable original data, third-party mentions.
  • Track our share of AI citations for priority topics (Profound, Semrush AI Visibility / AI Toolkit, Ahrefs Brand Radar, or manual prompt tracking — we’re open on tooling) and act on what you find.
  • Tell us honestly which of these levers is working and which is industry noise.

 

Coordinate the writers

  • Write the briefs 2–5 freelance writers work from, assign and schedule work, and hold deadlines.
  • Edit to publish standard: fact-checking, sourcing, brand voice per site, affiliate and sponsored-content disclosure, and no unedited AI filler.
  • Maintain the style guide, brief template and pre-publish QA checklist. Give feedback that makes writers better rather than silently rewriting their drafts.
  • Publish and format in WordPress (Elementor), using Rank Math or Yoast.

 

 

Key Responsibilities

  • Multi-Niche Writing: Research and draft high-quality articles, guides, and listicles across diverse verticals (parenting, lifestyle, men’s interests, health, wellness, and culture).
  • Editorial Calendar Management: Work within structured publishing schedules, manage task deadlines, and ensure consistent content flow across multiple site rosters.
  • Next-Gen Search Optimization: Apply modern SEO, GEO, and LLM-structuring techniques (scannable formatting, clear entity relationships, concise data framing, direct answer targets) to maximize visibility across search engines and AI discovery platforms.
  • Brand Voice Adaptation: Seamlessly shift tone and voice to match individual publication guidelines and external brand partners.
  • Collaborative Production: Work alongside fellow copywriters and editors to maintain consistent output, meet weekly publishing deadlines, and participate in peer reviews.

Qualifications & Experience

  • Proven Copywriting Track Record: 2+ years of digital copywriting, blogging, or publishing experience across lifestyle, parenting, wellness, women’s fashion, beauty, finance, and business verticals.
  • Proven track record of SEO Optimization – MUST HAVE
  • Editorial Calendar Familiarity: Hands-on experience working against a fast-paced digital publishing calendar and balancing competing project deadlines.
  • Search & Generative Optimization: Solid understanding of on-page SEO, keyword integration, and structural strategies for AI-driven search engines (GEO).
  • Speed & Voice Versatility: Ability to produce clean, engaging, and well-researched copy on tight turnarounds without sacrificing factual accuracy.
  • Project Management & CMS Tools: Proficiency with Asana (preferred/strongly desired) and experience with WordPress or modern CMS platforms.

Nice to have

  • Experience on a site making meaningful revenue from display ads (RPM/EPMV awareness) or Amazon Associates.
  • You’ve survived a Google core update — and can describe what you did about it.
  • Basic HTML, and comfort with structured data by hand.
  • Experience with digital PR, HARO-style sourcing, or getting a brand mentioned on Reddit, YouTube and third-party roundups.
  • Data comfort: Looker Studio, Sheets, GSC API, or scripting your own audits.
  • Photography or the ability to produce original images for reviews.

How to apply

Send us:

  1. 5 live URLs you wrote or owned, with one line each on what the goal was and what happened.
  2. One organic-growth result with the numbers — screenshot of GSC or analytics welcome, redact whatever you need to.
  3. Your brief template (real one, any format).
  4. Answers to these four questions. Short and specific beats long and general — 150 words each is plenty:
  • Pick any one of our four sites. Name one topic cluster you’d build first and why, and one thing you’d fix or delete.
  • Give us one specific change you’ve made to get content cited in AI answers, and how you knew whether it worked.
  • A writer sends you a draft that’s accurate, on-brief, and boring. What do you do?
  • Organic traffic to a money page drops 40% in three weeks. Walk us through your first day of diagnosis.

Beyond Publisher is an Equal Opportunity Employer; we celebrate diversity and are committed to creating an inclusive environment for all employees, making all hiring decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Requirements added by the job poster

• Bachelor’s Degree

• 5+ years of work experience with Article Writing

• 5+ years of Advertising Services experience

• 5+ years of experience in Advertising

Apply (Mention Listiller When Applying)