Prompt Writer

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world’s largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.

As a Prompt Writer at Apollo.io, you will play a crucial role in building Apollo’s AI Platform & Sales AI Assistant for end-to-end sales workflows. Your primary focus will be on expanding our prompt template library, incorporating GTM best practices into our AI offerings, and creating high quality AI products to surpass our competitors. This role is essential in improving the quality, scalability, and overall performance of our AI-driven sales execution platform.

 

Responsibilities:

• • Develop and guide the vision, strategy, and roadmap for expanding Apollo’s template library, aligning with the company’s overarching strategy to deliver superior AI-driven sales engagement solutions.
  • Design, analyze, and refine prompts tailored to various sales tasks, ensuring they drive desired responses and enhance user engagement.
  • Collaborate closely with cross-functional teams, including UX/UI designers, product managers, and data scientists, to ensure prompt designs contribute to a unified, user-centric experience.
  • Continuously optimize the prompt generation process to improve system performance, particularly in personalizing messages and selecting the optimal communication channel.
  • Integrate prompt designs into NLP models, enhancing Apollo’s AI platform and facilitating smarter, more efficient outreach.
  • Evaluate and iterate on prompt designs, using data analysis and user feedback to improve conversational capabilities and alignment with user needs.
  • Develop and maintain KPIs to measure the effectiveness of AI prompts, providing insights and recommendations for continuous improvement in targeting and messaging accuracy.
  • Stay ahead of advancements in AI, NLP, and machine learning, proactively applying these to Apollo’s business objectives to maintain a competitive edge.

Qualifications and Experience:

• AI & NLP Expertise: At least 2 years of experience working with AI, NLP, and speech recognition applications, particularly in enhancing targeted messaging.
• Proficiency in prompt writing and familiarity with common prompt writing techniques and evaluation.
• Domain expertise in GTM or prior sales experience.
• Deep understanding of user behavior, empathy for user needs, and the ability to design prompts that effectively communicate with users.
• Analytical Skills: Strong data analysis capabilities to assess and improve prompt performance and user interactions.
• Experience with Large Language Models: High-level familiarity with large language models and their application in prompt design.
• Creative & Strategic Thinking: A background in creative writing or content creation is a plus.
• Effective communication with cross-functional teams, including: developers, designers, and product managers.
• Keen eye for detail to ensure that prompts are error-free, visually appealing, and aligned with the overall design aesthetic of the application.