Medical Content Writer and Marketing Specialist
We are seeking a dynamic and detail-oriented Medical Content Writer and Marketing Specialist to join our team. In this role, you will craft compelling medical content that educates, informs, and engages diverse audiences while driving strategic marketing initiatives across digital platforms. Your expertise will help elevate our brand presence and optimize content performance. This paid position offers an exciting opportunity to blend medical knowledge with creative marketing strategies in a fast-paced environment.
Essential Duties and Responsibilities:
- Develop high-quality medical content including articles, white papers, blog posts, social media updates, website copy and Company’s products promotional materials that adhere to industry standards and best practices;
- Implement content marketing strategies to increase audience engagement and expand reach across multiple channels such as social media, email campaigns, and online advertising;
- Collaborate with cross-functional teams including medical professionals and sales representatives to ensure cohesive messaging and brand consistency;
- Conduct keyword research and SEO optimization to enhance content visibility on search engines;
- Manage website content using Content Management Systems, ensuring timely updates and accuracy;
- Utilize web analytics tools and marketing automation platforms to monitor content performance and generate insightful reports for continuous improvement;
- Incorporate visual elements by working with graphic designers or creating basic visuals using Adobe Photoshop or Adobe Creative Suite tools; edit videos or photographs as needed for multimedia content;
- Support social media management efforts by scheduling posts, engaging with followers, and analyzing social media marketing metrics.
Experience Requirements
- Proven experience in medical writing, healthcare communications, or related fields with a strong portfolio of published content;
- Demonstrated ability to develop comprehensive content marketing strategies;
- Proficiency in Content Management Systems; familiarity with HTML, CSS, and website management best practices;
- Skilled in using Adobe Creative Suite (Photoshop, Illustrator) for graphic design; experience with video editing software is a plus;
- Strong understanding of SEO principles, keyword research techniques, and web analytics reporting tools;
- Experience managing social media platforms including LinkedIn, Twitter, Facebook, or Instagram for brand promotion and engagement;
- Ability to collaborate effectively across teams while managing multiple projects under tight deadlines;
- Knowledge of digital marketing channels such as email marketing campaigns, marketing automation tools.
Pay: $45,000.00 – $74,000.00 per year