Marketing Content Expert – Mental Health Practice – $40 – $50 an hour

About Us: Greenwich Psychology Group is a high-end, private mental health practice serving high-functioning individuals, families, couples, and executives. We provide discreet, evidence-based care in both New York City and Greenwich, CT. We are seeking a Marketing Content Director, ideally someone who is currently working as a wellness-focused journalist or editor for a lifestyle, health, or psychology publication or magazine.

Role Summary: You will lead the development of patient-facing marketing content across digital, print, and media. You must be an exceptional writer with a proven background in marketing for wellness, high-end publications, or luxury creative industries, ideally with exposure to mental health, emotional well-being, or personal development messaging. You will work directly with the leadership team to strategize monthly themes, curate therapist-driven insights, and elevate the practice’s public profile through original content and media features.

**Key Responsibilities:

• Write and manage content for monthly newsletters, blog posts, and social media
• Pitch and publish original articles in top-tier health and wellness publications (e.g., HuffPost, Verywell Mind, NY Post, Psychology Today)Collaborate with clinical team to develop blog posts, capture behind-the-scenes photos of therapy events, and produce short clips or reels highlighting each clinician’s specialty
• Plan, coordinate in partnership with therapists, to enhance social media reels, and website clips, digital flyers and website content
• Oversee creation including screen-based displays, printed pamphlets, and service menus
• Maintain consistent brand messaging across physical and digital platforms
• Assist in developing content strategy and campaigns across platforms
• Collaborate with leadership and PR partners to pitch stories and deepen media relationships**
• Collaborate with therapists to extract insights and translate into client-friendly messaging
• Manage seasonal marketing calendars, topic mapping, and brand-aligned messaging
• Create content for campaigns
• Direct a graphic designer and social media assistant to execute campaigns visually
• Monitor performance of content across platforms and adjust strategy based on analytics

Requirements:

• Bachelor’s or Master’s degree in Journalism, Marketing, Psychology, or a related field
• Proven publication history in high-authority outlets (such as HuffPost, NY Post, Verywell Mind, or other wellness and lifestyle platforms), either as a contributor or as an editor working with marketing agencies or publications.
• At least 3–5 years of content strategy or marketing writing experience with demonstrated creativity and success, ideally with evidence of longevity in prior roles.
• Deep understanding of patient psychology and how to write empathetically, clearly, and persuasively
• Highly self-motivated, organized, and able to meet deadlines independently
• Experience writing or editing for clinicians is a strong plus

To Apply: Please submit your resume and 2–3 original writing samples that reflect your ability to cover wellness, psychology, or emotional health topics. All writing must be your own original work and not previously published elsewhere. We do not accept AI-generated material—submissions will be screened using advanced software to verify authenticity and originality. Candidates who submit AI-generated or repurposed content will not be considered.

This is a highly visible role with direct impact on our brand authority, patient engagement, and referral conversion.

Job Type: Part-time

Pay: $40.00 – $50.00 per hour

Expected hours: 10 – 20 per week

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Why do you believe you are the best fit for this position?

Please highlight your relevant experience, specific strengths, and what excites you about this role.

Work Location: Remote