Marketing Content Creator & Copywriter
At Main Street, https://mainst-group.com we differentiate our client’s brands with a talented group of retail promotion and packaging experts. We are retail market specialists well known for powerful in-store marketing programs that move our client’s product off the shelf and into the consumers shopping cart. We are experts in Shopper Marketing, POS/VAP/Display Production, Fulfillment, and Logistics, ensuring a seamless journey from concept to reality for brands looking to succeed.
Main Street delivers impactful brand stories through design, displays, promotional, print, packaging, and fulfillment. We create in-store marketing pieces for our clients in the Wine & Spirits, Food & Beverage, and Health & Beauty industries. Our team has a passion for the success of our client’s brand. It’s in our DNA.
We are seeking a dynamic Marketing Content Creator & Copywriter to join our team. This role focuses on email marketing, blog content creation, SEO copywriting, and digital campaign development to support our growing client base and internal marketing initiatives. It is preferable this candidate have substantial experience in the beverage industry. This is a full-time direct hire role with 20% travel.
Key Responsibilities
Content Creation & Copywriting
- Write compelling copy for blogs, project spotlights, case studies, and website content
- Develop persuasive marketing copy for email campaigns and advertising materials
- Create engaging long-form content that drives brand awareness and lead generation
- Collaborate with in-house design team and photographers to create compelling visual content
Email Marketing & Campaign Management
- Create and manage email marketing campaigns with compelling subject lines and copy
- Develop and execute Google Ads campaigns with effective ad copy and targeting
- Write compelling headlines and call-to-action copy that drive conversions
- Develop and maintain a comprehensive marketing calendar to ensure consistent content delivery
Website Management & SEO
- Upload and publish blog posts, project spotlights, and case studies to company website
- Optimize all web content for SEO while maintaining readability and engagement
- Conduct keyword research and implement SEO strategies
- Ensure all web content is optimized for search engines and user engagement
Creative Design & Copywriting Support
- Produce graphics, layouts, and visual content for digital and print materials
- Write copy for marketing materials, brochures, and promotional content
- Support design team with copywriting for client proposals and presentations
- Maintain brand consistency across all written materials
Required Qualifications
- 2-3 years of experience in digital marketing, content creation, and copywriting
- Strong portfolio demonstrating excellent writing skills across email and blog formats
- Proficiency in graphic design software (Adobe Creative Suite, Canva, etc.)
- Experience with Google Ads and email marketing platforms
- Strong understanding of SEO best practices and web content management
- Excellent written and verbal communication skills with keen attention to grammar and style
Preferred Qualifications
- Experience in B2B marketing and copywriting, particularly in manufacturing or retail sectors
- Knowledge of beverage industry trends and retail marketing
- Photography and video editing skills
- Experience with marketing automation tools
- Understanding of conversion-focused copywriting techniques
What We Offer
- Competitive salary commensurate with experience
- Collaborative work environment with creative freedom
- Opportunity to work with leading beverage brands and develop diverse copywriting skills
- Professional development opportunities