Lifecycle Writer & Strategist (6 months, fixed-term) – $90,500 – $124,500 a year

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

Become a core part of Xero’s high-velocity lifecycle marketing engine. In this critical role, you won’t just write—you’ll act as a strategic partner embedded directly within the customer engagement team, driving how we guide millions of customers.

You will craft compelling content that shepherds customers through every stage of their journey, from onboarding to expansion. More importantly, you’ll be a key strategist, identifying opportunities to optimize performance and increase customer lifetime value—making this the perfect opportunity to truly make your mark on the business.

Here, AI is a tool to augment and test, but you will be here to think, strategize, and create. You’ll leverage technology to accelerate execution while owning the creative and strategic vision.

Reporting to the Head of Performance Creative, you’ll be at the center of 20+ monthly experiments designed to boost conversion and reduce churn. Your words and strategic insights will have a direct, measurable impact on the business, influencing how small business owners experience and engage with the Xero platform.

What you’ll do (Writing: 60%)

• • Create high-volume, high-impact content across email, SMS, and in-product communications (Intercom)
  • Transform complex product updates and business concepts into clear, compelling messages that drive action
  • Write and optimize subject lines, body copy, and CTAs across the entire customer lifecycle
  • Adapt messaging for global and regional audiences while maintaining brand consistency

What you’ll do (Strategy: 40%)

• • Partner with channel owners to analyze performance data and identify optimization opportunities
  • Design and plan experimentation roadmaps to test messaging, tone, and creative approaches
  • Develop content strategies that align with customer journey stages and business objectives
  • Bridge creative and lifecycle teams to ensure seamless execution of campaigns

Success looks like

• • Performance impact: Your content consistently drives improvements in open rates, click-to-open rates, and conversion lift across lifecycle touchpoints
  • Experimentation velocity: You maintain quality while supporting 20+ experiments monthly in a fast-paced environment
  • Brand alignment: All content reflects Xero’s tone of voice and value pillars while driving measurable business outcomes
  • Cross-functional partnership: You effectively collaborate between creative and customer engagement teams, translating data insights into compelling content
  • Customer understanding: Your writing demonstrates deep knowledge of small business needs and pain points

Essential experience

• • 10+ years in high-volume content creation at a tech company, ideally B2B SaaS or fintech
  • Proven track record writing lifecycle marketing content (email, SMS, in-product messaging)
  • Strategic mindset with experience using performance data to inform content decisions
  • Exceptional writing skills across multiple formats and audiences, with mastery of plain English principles
  • Collaboration skills to work effectively across multiple teams and stakeholders

Nice to have

• • Experience with financial services, accounting, or small business software
  • Familiarity with customer engagement platforms (Intercom, Braze, etc.)
  • UX writing experience

Key competencies

• • Speed and quality: Ability to produce excellent work quickly without sacrificing standards
  • Complex simplification: Talent for making technical or business concepts accessible and engaging
  • Data-driven approach: Comfort working with performance metrics to guide creative decisions
  • Adaptability: Thrive in a fast-paced, experiment-heavy environment
  • Business acumen: Understanding of customer lifecycle stages and marketing funnels

$90,000 – $110,000 a year