Lead Copywriter, Organic Content
Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve.
Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.
About the Role:
We’re looking for a bold, creative, and culturally tuned-in Lead Organic Content Copywriter to join our New York City team. You’ll shape how millions experience the Hims & Hers brand through storytelling, from scroll-stopping social content to thoughtful, video-driven narratives.
This is a hands-on, highly collaborative role that blends brand strategy with creative execution. You’ll lead our Organic Copy team and develop the voice, scripts, and stories powering our organic YouTube presence, social channels, app, and blog. This individual will work closely with many cross-departmental stakeholders in Marketing, SEO, and Content Strategy. If you love pairing insight with imagination, and can turn healthcare topics into binge-worthy content — this role is for you.
You are required to work from the New York City Studio as needed for projects. This may be a few times per month.
You Will:
- Own the voice behind our organic content ecosystem from YouTube videos to blog stories to social captions crafting copy that’s human, witty, and unmistakably Hims & Hers.
- Concept, script, and produce video content that informs, inspires, and entertains our growing audience
- Collaborate across creative and strategy teams, including art directors, producers, editors, designers, to bring ideas from brainstorm to final cut, including in-person shoots
- Mentor and lead a team of organic copywriters, fostering a culture of creativity, collaboration, and continuous learning
- Champion experimentation, using data and insights to shape narratives that drive engagement and connection
- Elevate everything you touch, from headline to hashtag, with impeccable craft and clarity
- Keep us consistent and inspired, upholding the brand’s voice, tone, and storytelling standards
- Be ruthless when it comes to editing, grammar, and proofreading techniques
You Have:
- 10+ years experience in copywriting, including digital media
- Youtube content, scripting experience is required
- Extensive knowledge of the video production process from a copywriting perspective (pre-production, production, post-production, and delivery)
- Experience leading teams and supporting individuals develop in their professional careers
- A strong ability to think narratively, concepting and building creative with a sharp eye and ear
- Ability to deliver on strategic initiatives while championing brand voice, tone, and direction
- Experience collaborating with designers, editors, art directors, animators, producers, and other creative partners
- Ability to drive experimentation focused on conversion and engagement
- Experience using insights and strategic thinking to influence stakeholders
- Ability to communicate the benefits of marketing strategies to business audiences of all levels
- Experience driving multiple projects in a fast-paced environment
- Eagerness to be hands-on and proactive
- In-depth understanding of the healthcare, wellness, or CPG industry a plus
Our Benefits (there are more but here are some highlights):
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- 401k benefits with employer matching contribution
- Offsite team retreats
We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you’re excited about this role, we encourage you to apply—even if you’re not sure if your background or experience is a perfect match.