Kforce has a client that is seeking a Copywriter in Dallas, TX. Overview: We’re seeking a dynamic Copywriter to join our team for an exciting website redesign project spanning a network of golf clubs and resorts. In this role, you will craft compelling headlines, captions, and descriptions that capture each property’s unique brand personality-from exclusive, elite experiences to welcoming, easy-going atmospheres. This fast-paced role requires someone who can quickly adapt their writing style while maintaining the highest standards of impact and engagement. What We Offer:
Opportunity to work on a high-profile, multi-property redesign project
Exposure to diverse brand personalities and creative challenges
Collaborative environment with experienced design and marketing professionals
Key Responsibilities: Content Creation:
Develop high-impact headlines that immediately communicate each distinct brand personality
Write engaging captions and descriptions for website pages, amenities, and experiences
Create copy that converts browsers into members and visitors into guests
Ensure all content aligns with each property’s specific tone and voice guidelines
Brand Adaptation
Master and execute diverse brand voices ranging from Elite/Luxury to Easy-Going/Accessible
Work with existing tone and voice guidelines while identifying opportunities for enhancement
Maintain brand consistency across all touchpoints while allowing each property’s personality to shine
Collaborate on refining and developing brand voice frameworks
Project Execution
Turn around copy concepts and prototypes quickly to meet client presentation deadlines
Participate in rapid iteration cycles based on stakeholder feedback
Work seamlessly with design and development teams to ensure copy and visual elements complement each other
Present and defend creative decisions while remaining open to constructive feedback
Requirements
3+ years of copywriting experience, preferably in hospitality, luxury goods, or lifestyle brands
Proven track record of writing headlines that drive engagement and conversions
Experience adapting writing style across different brand personalities and target audiences
Strong understanding of web copy best practices and user experience principles
Thrives in fast-paced environments with tight deadlines
Excellent collaborative skills and openness to feedback and iteration
Strong communication skills for presenting ideas and rationale to clients
Detail-oriented with ability to maintain quality under pressure
Preferred Qualifications
Experience writing for golf, country clubs, or resort properties
Background in luxury hospitality or lifestyle marketing
Familiarity with content management systems and basic web publishing
Understanding of SEO principles and web accessibility standards
Portfolio Requirements
Must submit portfolio examples showcasing impactful headlines across different brand tones
Demonstrate ability to write for both premium/luxury and accessible/approachable brands
Include examples of web copy, preferably for hospitality or experiential brands
Show measurable results where available (engagement metrics, conversion improvements, etc.)
Application Requirements
Cover letter highlighting relevant experience with brand voice adaptation
Resume with specific copywriting achievements and metrics where available
Portfolio featuring 5-8 headline examples across different brand tones
2-3 work samples showing complete web copy (pages, not just headlines)
Timeline: This is a project-based position with an immediate start date
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.