Health & Beauty Optimization Editor, Commerce
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
A Little About Us
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. We reach nearly 900 million people around the world, bringing them closer to what they love—from finance and sports, to shopping, gaming and news—with the trusted products, content and tech that fuel their day.
At Yahoo News, we are laser-focused on making discovery delightful and becoming the world’s best curator for our 35 million daily users and expanding our distribution to more platforms to meet millions more users where they are. Building the best guide to the Internet (and the world) requires building the best team.
A Lot About You
We’re hiring an Optimization Editor who specializes in health and beauty content to help maintain and grow our evergreen content library. This role will report to our Optimization Manager and will be responsible for refreshing existing evergreen articles and buying guides as well as crafting occasional new “how-to” pieces in our health and beauty verticals.
The ideal candidate has a strong background in SEO and content optimization, impeccable writing and editing skills, experience reporting, fact-checking and researching, and a knack for breaking down complex topics into easy-to-follow stories. Above all, we’re looking for someone who is obsessed with the health and beauty space and willing to deep-dive into the category to glean best practices and suggest updates based on product release cycles and what’s buzzing online.
Responsibilities:
- Execute content updates for existing commerce-related articles, ensuring accuracy, freshness, and alignment with SEO best practices, which may include fact-checking, revising and updating copy and images, updating product recommendations, and in some instances completely overhauling pieces with reporting and editing as needed.
- Track and maintain evergreen content within health and beauty verticals, becoming an expert on identifying when, what, and how often to update.
- Collaborate with SEO, affiliate, and editorial teams to optimize content for performance.
- Pitch, research, and write new SEO-sourced articles.
- Conduct interviews and source research, expert insights and stats to add depth to evergreen commerce stories.
- Support the editorial team during high-traffic shopping events.
- Track content success metrics and identify opportunities for improvement.
- Stay up to date on industry trends, consumer behavior, and best practices in commerce content.
Experience:
- 3+ years of writing or editing experience at a digital publisher
- Mastery of SEO best practices
- Experience with evergreen updates
- Experience in commerce, shopping, or product-related content
- Proven ability to tailor content to diverse audiences, including readers with varying levels of technical understanding
- Strong research and fact-checking skills, with a commitment to providing accurate and reliable information
- Familiarity with Airtable or a similar project management system
- Familiarity with SEO, affiliate marketing, and content optimization strategies
- Experience at a major news publication a plus
The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.