Freelance Social Media & Content Strategist – $50,632.73 – $60,977.06 a year
KLUR is a botanically-based, esthetician-developed skin health brand rooted in conscious minimalism, science-backed wellness, and inclusive beauty. We create skincare and lifestyle content that educates, inspires, and fosters a deeper connection to skin health as a form of self-care. As an independent brand, we’re thoughtful about how we show up—and we’re looking for someone who can help us elevate that even more.
We’re seeking a creative, strategic, and aesthetically driven Freelance Social Media & Content Strategist to lead content ideation, campaign planning, and editorial storytelling across Instagram, TikTok, and email. You’ll work closely with the founder to shape our voice, grow our audience, and craft meaningful content that reflects Klur’s philosophy, values, and visual identity.
This is an ideal role for someone who loves beauty and wellness, thrives in editorial and visual storytelling, and can think both creatively and analytically.
Key Responsibilities
- Develop and pitch monthly social content calendars (IG grid, Stories, Reels, TikTok, blog/email ideas)
- Collaborate on campaign strategy for product launches, promotions, and education-based storytelling
- Write SEO-informed captions, story scripts, and content briefs for visuals and motion
- Research trends and industry shifts to inform timely, relevant content
- Collaborate with founder and designer to maintain a consistent brand tone and aesthetic
- Track content performance metrics and offer recommendations for improvement
- Manage and maintain content planning tools (Airtable, Notion, Later, or similar)
Qualifications
- 3+ years experience in social media content strategy, preferably in beauty, wellness, or lifestyle
- Strong storytelling, writing, and editing skills—must be fluent in Pinterest, IG and TikTok formats
- Proficiency in Instagram, Canva, Airtable, Later (or similar scheduling platform)
- Deep understanding of beauty/wellness trends and clean skincare space
- Comfortable translating founder vision into high-performing, meaningful content
- Bonus: Experience working with mission-driven brands with minimalist design language
Role Logistics
- Time Commitment: 15–30 hours/month
- Compensation: depending on experience
- Start Date: August 2025
- Contract Type: Freelance / Independent Contractor
Why Join Klur?
You’ll help shape how a purpose-driven beauty brand communicates with the world—by building meaningful, intelligent, and aesthetic content that reflects our values of integrity, care, and intention. This is a rare opportunity to contribute to a respected, independent brand with a highly engaged community and a powerful vision for the future of skin health.
Job Type: Contract
Pay: $50,632.73 – $60,977.06 per year
Benefits:
- Employee discount
- Flexible schedule
Work Location: Remote