Freelance SEO Content Writer

Role and Responsibilities

• Conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication.
• Updating existing content to ensure SEO is relevant in terms of keywords and products.
• Developing and publishing content to go onto new website pages, liaising with stakeholders in SEO & Marketing teams.
• Ensure all-around consistency (style, fonts, images, and tone).
• Identify needs and gaps in our content and recommend new topics.
• Writing SEO optimised blogs and other content.
• Writing off-site blogs with a focus on SEO.
• Tailor content using the brand’s tone of voice, focusing on SEO keywords.
• Create category page content and other website content.
• Work with SEO team to ensure our websites rank within search engines and look for opportunities where we can improve SEO.