Freelance Author Social Media Manager
Georgia McBride Media Group (GMMG) is a multi-division entertainment company spanning book publishing, a literary agency, and film & TV production. We represent bestselling and emerging authors and are committed to building strong, engaged audiences around their work across platforms.
We are seeking a part-time freelance Author Social Media Manager to oversee and grow an author’s social media presence across platforms with emphasis on TikTok/BookTok, Instagram, etc. The ideal candidate will not only manage day-to-day posting but also provide strategic insight, content planning, and creative execution to increase engagement and build the author’s brand. This is a part-time, freelance role with the opportunity to make a meaningful impact on the author’s audience growth and community engagement. MUST LOVE ROMANCE BOOKS!
The Role
- Manage daily/weekly/monthly posting and scheduling across TikTok, Instagram, and other relevant platforms.
- Create, curate, and edit engaging content aligned with the author’s brand and audience.
- Identify and leverage trending audio, memes, and BookTok trends to maximize reach.
- Develop and execute a growth and engagement strategy with measurable goals.
- Monitor analytics and provide insights/reports on performance.
- Stay ahead of social media, book publishing, and pop culture trends.
Requirements
- 1–2 years experience in social media management (publishing, entertainment, or related creative industries a +).
- Demonstrated engagement growth.
- Proven track record of driving growth and engagement across platforms including Instagram, TT, FB, X, and Threads.
- Deep familiarity with and an understanding of TikTok/BookTok and current social trends.
- Strong creative instincts, excellent copywriting and content editing skills.
Desired Candidate Profile
- Be self-directed, highly organized, and proactive—comfortable working independently.
- Live and breathe social media; naturally curious and plugged into online communities, best practices, and trends.
- Have strong video editing skills including transitions, audio mixing, etc.
- Know how to capture an audience’s attention quickly and consistently.
- You’ve developed your own social media following and can demonstrate active and consistent engagement with your content
Compensation
Commensurate with experience and in the range of $2-3k/month.
Location
Remote/flexible.
Materials Required with Application
- Video and graphics/post portfolio(s)
- Demonstrated client success re increasing engagement and audience
- Happy client references