Direct Response Copywriter

Location: Fully Remote (US / Canada)

Job Type: Full-Time

 

Obsessed with persuasion? Write copy that converts, not just sounds clever. We need a psychology-driven copywriter to write high-converting ads, landing pages, and emails daily – testing aggressively and beating controls in a performance-driven DR environment where results are measured in revenue, not opinions.

 

About Uproot Clean

Uproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. We operate at scale across multiple channels and invest heavily in direct response marketing. Copy isn’t a support function here – it’s a revenue driver. Every word you write will be tested, measured, and optimized based on real performance data. If you want to work where copy decisions directly impact the bottom line, this is that environment.

 

The Role

This is a hands-on execution role. You’ll write daily – ads, landing pages, emails – and learn fast from performance data. You’ll conduct deep research to uncover what actually persuades our customers, then translate that into copy that drives clicks, conversions, and revenue.

This is not a strategy or management role. You’re here to write copy that converts, iterate based on data, and consistently beat controls. The ideal candidate is obsessed with buyer psychology, understands what makes people buy, and can turn insights into revenue-driving copy.

 

This Role Is For You If:

  • You want to write direct response copy daily and judge success by performance, not opinions
  • You think in hooks, angles, benefits, and offers—and know how to turn psychology into sales
  • You actively study what’s working, apply it fast, and improve through iteration
  • You take feedback and data seriously and use both to sharpen your copy
  • You’re driven, self-directed, and accountable for output and results

This Role Is NOT For You If:

  • You rely on vague brand language instead of clear, persuasive DR copy
  • You avoid data, feedback, or performance accountability
  • You write one draft, get attached, and resist testing and iteration
  • You prioritize cleverness over clarity and conversion
  • You need heavy direction or struggle to produce strong copy consistently
  • You don’t understand funnels, offers, and real customer objections
  • You copy trends without understanding the psychology behind why they work
  • You prefer talking about strategy over writing, testing, and improving copy}

 

What You’ll Do

Research-Driven Copy Development

  • Conduct deep research before writing: customer reviews, support tickets, forums, competitor analysis, clinical studies, and credible third-party sources
  • Identify and validate what is actually true about the product, customer, and problem
  • Extract real proof, mechanisms, and specific insights to support claims
  • Uncover unique, defensible angles rather than justify preconceived ideas
  • Ground all copy in facts and understanding, not vague language or clever phrasing

Direct Response Copywriting

  • Write high-converting ad copy weekly for paid social, search, and performance channels
  • Write conversion-focused landing pages on a regular cadence
  • Write revenue-driving email campaigns for promotions, launches, and lifecycle flows
  • Adapt messaging across formats while maintaining clarity and persuasion

Testing & Optimization

  • Iterate on hooks, angles, headlines, and CTAs based on performance feedback
  • Collaborate with media buyers, retention managers, and creative teams to test new concepts
  • Analyze winning and losing copy to continuously improve results

Cross-Functional Collaboration

  • Work closely with design, media buying, and email teams to align copy with creative execution
  • Participate in creative brainstorms to generate new angles and hypotheses
  • Support product launches with clear, compelling, benefit-driven messaging

Market & Customer Understanding

  • Study customer reviews, objections, and language patterns to inform copy
  • Analyze competitor ads and funnels to identify opportunities
  • Apply proven psychological triggers while avoiding gimmicks or hype

 

Requirements

Must Have:

  • 3+ years of hands-on direct response copywriting experience
  • At least 1 year of writing in supplements, health, beauty, or adjacent regulated categories
  • Proven track record of writing copy that converts (portfolio examples or performance metrics)
  • Strong understanding of funnels, offers, and buyer psychology
  • Excellent written American English — clear, direct, and persuasive
  • Comfortable with feedback and fast iteration cycles
  • Self-motivated and execution-focused
  • Full-time availability during US EST hours
  • Fixed, reliable workspace (not digital nomad)

 

Work Requirements

⏰ Schedule:Monday-Friday, 8:00 AM – 5:00 PM EST

💻Workspace: Fixed, professional setup required

📊Output: Consistent daily execution is non-negotiable

 

Examples of Our Current Winning Landers

We believe in showing, not just telling. Here are some of our converting pages:

 

Benefits & Compensation

  • Competitive base salary + performance-based bonus structure
  • Fully remote – work from anywhere in the US or Canada
  • Paid time off
  • Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire
  • Fully covered medical insurance, including health, dental, and vision. (US-based employees)

 

Ready to Apply?

If you’re obsessed with direct response copy and ready to write, test, and optimize daily in a performance-driven environment, apply now.

Benefits found in job post

Medical insurance, Vision insurance, Dental insurance

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