Digital Copywriter, Kalkomey

Kalkomey Enterprises is the trusted guide to outdoor success. Our platform connects millions of people to the outdoors every year, and we are the leading provider of safety-related education for outdoor recreational activities such as hunting, fishing, boating, snowmobiling, and more in North America. Since our founding in 1995, our industry and product expertise has grown such that today, we offer over 360 high-quality online educational courses, a suite of integrated web and mobile applications, and resources tailored to ensure our outdoor enthusiasts recreate safely and successfully.

Kalkomey believes passionately that experiencing the outdoors improves our lives as individuals, families, and communities. We leverage our strong foundation in recreational safety education to become the trusted guide for consumers to experience success in all facets of their outdoor endeavors. As dedicated as we are to our mission, we are equally committed to fostering a work environment that supports our employees’ own strengths and personal passions.

The Digital Copywriter is responsible for creating compelling, engaging, and brand-aligned content across digital platforms. This role involves developing high-quality written materials that drive traffic, educate audiences, and support marketing and business objectives. The Digital Copywriter plays a vital role in shaping the brand voice and delivering consistent messaging across channels including websites, blogs, email campaigns, social media, and more.

What you will do:

Content Creation –

• Write clear, concise, and engaging copy for various digital platforms, including landing pages, video scripts, ads, product descriptions, and more.

Brand Voice & Messaging –

• Ensure all content aligns with brand guidelines, tone, and messaging strategies to maintain consistency across all platforms.

Go To Market Support

• Partner with product marketing, product, and design teams to support planning and strategy for product launches, and brand initiatives with effective content.

Editing & Proofreading

• Review and edit content for clarity, grammar, and style; ensure high editorial standards are met.

SEO & Optimization

• Where applicable, adhere to SEO best practices and standards to improve search engine visibility and ranking.

Social Media Management

• Contribute to and help manage the content calendar, ensuring timely delivery and alignment with marketing objectives, and working with creative to develop posts to adhere to campaigns as well as management of social analytics.

Performance Analysis

• Monitor content performance using analytics tools and adjust strategy based on key performance indicators such as engagement, conversion, and SEO rankings.

Research

• Conduct thorough research on industry topics, customer trends, and competitive content to support thought leadership and content differentiation.

What you will need:

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.

• Proven experience in digital content writing, copywriting, or editorial roles.

• Excellent writing, editing, and proofreading skills with a keen eye for detail.

• Solid understanding of SEO principles and content optimization strategies.

• Familiarity with content management systems (e.g., WordPress, Webflow).

• Ability to adapt writing style for different audiences, industries, and content formats.

• Strong organizational and time-management skills.

• Experience with analytics tools like Google Analytics is a plus.

• Social Media Management experience

• Social media analytics (ie. Sprout Social)

Competencies