Digital and Social Media: Brand Manager
Key Responsibilities:
- Define and articulate brand voice, tone, and personality across digital, social, and traditional platforms.
- Develop comprehensive brand positioning strategies that align with the client’s mission, values, and audience expectations.
- Lead message development, copywriting, and editing to ensure clarity, consistency, and emotional impact.
- Collaborate with creative, content, and marketing teams to translate strategic direction into compelling campaigns and digital experiences.
- Oversee creation of brand guidelines and ensure adherence across all internal and external communications.
- Analyze audience engagement and market feedback to refine messaging and positioning over time.
- Advise on visual identity, storytelling style, and content mix to strengthen brand recognition and authenticity.
- Support development of case studies, promotional materials, and executive communications that reinforce brand narrative and credibility.
Qualifications:
- Demonstrated experience in brand management, content strategy, or digital marketing.
- Strong writing and editorial skills, with the ability to adapt tone and voice for diverse audiences.
- Strategic thinker with an understanding of market positioning, storytelling, and audience engagement.
- Experience collaborating with multidisciplinary teams to ensure brand cohesion across media.
- Familiarity with analytics tools and insights to inform brand and content decisions.
This is a 1099 position that may be full-time, part-time, or intermittent based on the desire of the individual and the availability of work. Work is primarily remote.
Job Type: Contract
Pay: $59.00 – $93.00 per hour
Experience:
- Branding: 2 years (Preferred)
- Social media marketing: 2 years (Preferred)
Work Location: Remote